dna Auto Show 2015

Media Brief

Mumbai, May 27, 2015

dna hosted the 7th edition of its property “dna Auto Show” at CIDCO Exhibition Centre, Vashi on 23rd and 24th May 2015. Both the days witnessed overwhelming response from auto lovers across Mumbai. The 7th edition, inaugurated by award winning composer and singer Shankar Mahadevan, saw Twenty Thousand plus footfalls visiting the event across both the days, making it a grand success.

The brands which participated in the Auto show were BMW, Mini Cooper, Jaguar, Range Rover, Mercedes Benz, Hyundai, Maruti, Honda, Renault, GM, Toyota, Volkswagen.

Amongst the motorbikes, the brands making their presence felt were Ducati, Harley Davidson, Triumph, DSK Benelli and DSK Hyosung. Apart from cars and bikes, many accessories brands also participated in the event.

Another highlight of the event was two vintage models on display. 1933 Hudson Phaeton 7 seater Convertible, which happens to be the only surviving car in the World and Buick 1947. The vintage were a particular favourite amongst one and all.

The mega event saw other celebs visiting the show and evincing keen interest on the models displayed. Former Big Boss participant Elli Avram and Actor Jay Bhanushali visited the show during both the days

Like the previous editions, this time too dna encouraged participation from colleges willing to showcase their projects. This time students from IIT Mumbai and VJTI Institute presented the prototype of automobiles designed by their team.

A complete family affair, the event offered one and all to families and alike. Hourly contests and other engaging activities elicited a very encouraging response, making it a weekend of fun and frolic for the entire family.

While, the auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business.

For further information, please contact:

Jaideep Bhattacharjee

Email: b_jaideep@dnaindia.net