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COLORS’ Jhalak Reloaded gets social with the Facebook Van

Media Brief

Mumbai, July 31, 2015

Jhalak Dikhla Jaa Reloaded - the ultimate celebrity dance reality show on COLORS is making waves already across the country with its star studded judging panel boasting of names such as Shahid Kapoor,Karan Johar, Ganesh Hegde and Lauren Gottlieb, and an equally strong and mesmerizing line-up ofcelebrity contestants.However, this time around, the show is not only reloading its awesomeness on screen but it also upping its social media game with a first of its kind Facebook integration known as the Facebook van.

Staying true to its ‘Reloaded’ element, the show has already revamped its format by adding exciting and interactive components such as ‘Spotlight’ and ‘Insta-call’. But not, adding to the comprehensive 360 degree marketing campaign across multiple platforms to capitalize oni ts digital presence,Jhalak Reloaded recently teamed up with a key player in social media and a super popular networking platform, Facebook for a special interaction with the contestants.The Facebook Van, a mobile vehicle introduced to the show on Friday was customized with elements from this season ofJhalak Reloaded.This innovative Facebook Van gave fans a chance to interact with their favorite celebrity contestants through giant TV Screen.The interaction included Rapid Fire questions, live Q&A, interviews and fun interactive videos.

Speaking on COLORS teaming up with Facebook for the show Jhalak Dikhhla Jaa,Sapangeet Rajwant, Marketing Head for COLORS said, “We have always been at the forefront of innovation when it comes to engaging audiences on social media platforms. With Jhalak Dikhhla Jaa’sreloaded look, we wanted a fresher digital presence.The Facebook Van has been a great tool to garner the attention of the fans online. The van will play an active role in bridging the gap between the audiences and the contestants. This initiative will surely make the contestants more accessible to the audience.”

With the Facebook Van,Jhalak Dikhhla Jaa Reloaded has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium.

To know what else the show has instore;watchJhalak DikhhlaJaaReloaded every Saturday and Sunday at 9pm only on COLORS!

For further information, please contact:

Richa Chopra

M:9833240635

E:Richa.Chopra@bm.com

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