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Fashion101, India's first multilingual fashion portal reaches 10 lakh+ readership in just 3 months

Media Brief

New Delhi, July 30,2015

Fashion101.in, India’s first multilingual fashion website by DB Digital, the digital arm of the Dainik Bhaskar Group, creates a milestone by reaching 10 lakh+ readership in a span of just 3 months (till June)since its inception.

The e-commerce boom has brought new fashion and trends into every home across India.While the products are there, the understanding of trends, what to wear, and how to style it was missing.To bridge this gap, Fashion101 was launched in March 2015 with the intent to be the most credible fashion destination to offer a plethora of content including latest fashion and beauty trends, celebrity style, fashion for every occasion to video tutorials on makeup, style tips, latest launches, luxury news and extensive database of Indian designer collections.

Fashion101 has been setting benchmarks since its inception like getting 14 of the top fashion designers on board as Panellists and Advisors. Renowned names like Padma Shri Ritu Kumar, National Award-winning designer Neeta Lulla, Varun Bahl, Anju Modi, Rocky S, Nachiket Barve, Manish Malhotra, Gaurav Gupta, Nikhil Thampi, Ashima Leena, Payal Jain, Ridhi Mehra, Sonaakshi Raaj and award-winning jewellery artist Eina Ahluwalia are associated with Fashion101.

Interesting and useful content along with consumer interactivity are the key differentiators that have helped the website earn prominence in such a short span of time. Through its strong social media presence and regular contests, the website has successfully built strong connect with its readers.Fashion101’s recently concluded contests include Shopaholic, Look of the Day, Best of F101, all of which saw massive response and participation from readers. Available in English, Hindi and Gujarati, the website hasa growing presence across metros and tier-II cities.

Commenting on reaching this landmark, Aekta Kapoor, Editor, Fashion101.in, said, “Style is not only for film-stars, runway showstoppers and luxury shoppers. Style is who you are and what you project to the world. Our readers are our heroes and, keeping their needs in mind, we create user-centric content about fashion that inspires us all. Today, as we reach the 10 lakh mark, we thank all our readers for reading and accepting us with all their hearts. We’re out to make India fashionable.”

Adding to this, Kunaal Bhardwaj, Marketing Head, DB Digital, commented, “We were always very confident about our content. The depth and the quality are almost a benchmark in the industry. But here the challenge was not to get the reader to the site, but to keep her there long enough so that she finds herself immersed in the content, the sections and the topics, etc. Tweaking an old saying, “Tell them, they might forget.Show them, they might remember, but involve them and they will always remember”, we kept the readers' engagement at the forefront of our marketing strategy. We are overwhelmed with the kind of response we have witnessed in the past few months and look forward to continue this endeavour of bringing out the best to the readers and stand out as the ultimate fashion hub.”

For further information, please contact:

Tiasha Duttagupta

M:9971104536

E:tiasha.duttagupta@dainikbhaskar.com

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