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Media Brief
Mumbai, August 25, 2015
After having the Indian audience dance to the tunes of its music channels, Media Worldwide is all set to treat the Marathi audience with a new music channel - Sangeet Marathi. The company already holds three popular music channels in its portfolio, Music India - a popular hindi music channel, Sangeet Bangla - a channel that treats the audience to popular Bengali music and Sangeet Bhojpuri that plays hit Bhojpuri music, all of which enjoy great viewership in the regions they cater to. Sangeet Marathi will be launched in the initial weeks of September 2015.
Marathi music lovers can now look forward to a music channel that will play non-stop Marathi songs. The channel launch comes as a part of the expansion plan of Media Worldwide for the coming year. Beginning with Sangeet Marathi, the company plans to launch a number of music channels for the Indian audience.
Considering the diversity India enjoys in terms of viewership, the idea to launch music channels that treat the audience to music that is specific to their taste and language preference, Media Worldwide has surely grabbed an opportunity to strike the right chord with music lovers.
To make an absolute effort to connect with the audiences and bring unmatched experiences to the table in delivering content that enthralls the audience, Media Worldwide has roped in Deepak Dewoolkar as the Chief Creative Director of the channel.
Deepak Dewoolkar, who enjoys a large fan base and is a very well known name and face in the Marathi cinema, has played the lead part in blockbuster Marathi movies like Vaat Pahte Punvechi, Janmadaata, Pratidav, Navra Majya Muthit Ga, Maza Saubhagya among 70 other films and in more than 40 Hindi television series like Krishna, Jahan Pe Basera Ho. He has been a part of Marathi television series like Damini and Lek Ladki Ya Gharchi that broke the TRP records of the Marathi daily soaps. He has also been part of few Hindi movies and prominent Marathi dramas like Lagna and Kaal Chakra. In addition to being an actor, Deepak Dewoolkar is also a popular director and and film-maker with around14 films to his credit. His involvement with the Marathi Entertainment industry has spanned more than 25 years. Deepak Dewolkar is also the recipient of Mama Varerkar Award for the Marathi play, Lagna.
Through his association with movies and performing arts, Deepak Dewoolkar’s unmatched understanding of the Marathi music industry will help Sangeet Marathi to expand the music horizons outside of film music.
Welcoming Deepak Dewoolkar on board, Nisha Chothani, Director, Media Worldwide, said, “We are proud to welcome such an experienced industry professional as the Chief Creative Officer for our channel, Sangeet Marathi. Deepak Dewoolkar brings extensive expertise to our channel and will play a key role in creating the kind of content that appeals to our audience. His knowledge of Marathi music and cinema will be extremely beneficial to our channel highlighting the exuberance of the Maharashtrian culture.”
Prashant Chothani , Managing Director, Media Worldwide, said, “In an attempt to meet with the expectations of our audience, we decided to bring an expert on the Marathi Entertainment industry on board. Deepak Dewoolkar brings a different point of view, that of the audience, to the table. His knowledge will help us design content that is at par with the choices of the viewers. We are extremely excited with this alliance and get an insight into his perspective.”
On this new association, Deepak Dewoolkar said, “As a Marathi actor, filmmaker, and director, I have been associated with the Marathi film industry for over 25 years. I have travelled across Maharashtra, interacting with the masses and understanding their choice of music and movies. There is a huge paradigm of music outside the Marathi movies. People revel in ethnic Marathi music like Natya Sangeet and Bharud that are not played on music channels generally. With Sangeet Marathi, we plan to handpick the choicest music to serve the numerous audience sets we are aiming to reach”.
For further information, please contact:
Mansi Tambewagh
Email: mansi.tambewagh@mediaworldwide.in