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Khushi Creates an innovative Buzz at SGS Mall Pune on 15th August

Media Brief

Pune, August 26, 2015

Khushi Ambient Media Solutions created a wave of excitement with its creative innovations on the 15th of August, 2015 at SGS Mall, Pune. The overall look and feel of the entire SGS Mall reflected the exhilarating spirit of the Independence Day with a host of creative renditions. A tri-colored Arch Gate festooned with Balloons greeted the customers, who, once inside SGS Mall, were treated to a feast of visual display right from strategically placed Huge Standees to cut-out along the railings, Frill Decorations, Drops Downs and more...the endeavour was to let every customer walking into SGS Mall feel the Independence Day spirit.

Yet another innovation done at the SGS Mall on the same day was a unique tribute to Dr. APJ Kalam where a special activation space was created with a white canvas frame put on the stage. The visitors to SGS mall were encouraged to come up on the stage and leave their thumb impression as a symbol of respect. Collectively these thumb prints contributed to forming a giant thumb print of Dr Kalam ! A quiz, kids dance program and distribution of gifts added to the excitement. The whole activity received phenomenal response.

Khushi Ambient Media Solutions is India’s fastest growing agency in its field. Driven by innovation and customer satisfaction, Khushi has offices in 27 cities across India. It also has the distinction of being India’s largest onscreen advertising agency.

Mr. Swarup Kurapati - Sr. VP - SGS mall said excitedly, “When we gave Khushi the brief to do something innovative on 15th August at SGS Mall, we expected a conventional branding exercise. But the Dr. Kalam activity was really superb as it had all the ingredients of an outstanding innovation - an emotional connect, an interactive element and a sense of accomplishment for the participants. We registered 30% more footfalls on that day"

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Vikas Lokhande

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