The Nation has formed its opinion, ABP News is No.1 yet again

Media Brief

National, November 20, 2015

The viewers decided to make an informed decision with ABP News and made it their No.1 choice. On the counting day of the Bihar state elections, ABP News was the clear winner among other news channels with 19%* Market Share followed by AajTak at 17%*. ABP News achieved a coverage of 30 million* viewers across India on the counting day leaving its competitor far behind.

This No.1 position is result of the grand success of its show ‘Kaun Banega Mukhyamantri’, which is the Highest Election Recall Programme in the country with the highest viewership. KBM aims at giving all the viewers holistic information about the Bihar state elections including various offerings like debates from various constituencies, opinion polls, exit polls, polling & counting day special etc. The programme also has consumer connect with voters through on-ground activation in multiple cities, mini polls etc.

The results clearly speaks of the leadership of ABP News programming and puts ‘Kaun Banega Mukhyamantri’ one of the most innovative and comprehensive election related program. So when it comes to Election, ABP news remains their first choice.

*Source : BARC, NCCS All 22+ Individuals, Hindi Speaking Market, Period Under Study : 08 Nov 2015, Entireday

For further information, please contact:

Himanshu Goel

E-mail:Himanshug@abpnews.in