afaqs! news bureau
Media Briefs

Hindi: The New Game Changer: dainikbhaskar.com Is India’s 2nd Largest News Destination

Media Birefs:

New Delhi, 30th April, 2016:

Dainikbhaskar.com, the Largest Hindi News Website has now also become the No. 2 News Website in the country surpassing all other key online players, as per the latest comScore report. Dainikbhaskar.com has 24.3 million Unique Visitors (people coming to site) and 378 million Page Views (the pages people read). It also continues its dominance as the No.1 Hindi News Website by widening the gap by two and half times compared to its nearest peer, while, Divya Bhaskar, the leading Guajarati website of the group maintains it’s #1 spot with flying colours.

The ranking is per the latest data by comScore, the most credible and widely acclaimed international cross-platform measurement body that monitors and provides marketing data and analytics to the world's largest enterprises, agencies, and publishers.

This achievement by the brand stands testimony to the power of local language in redefining the dynamic and ever-evolving digital platform in our country. Hindi readership has seen unprecedented growth in the last couple of years. Gone are those days, when internet was perceived to be an English dominated platform. In a country like India with diverse and complex demographics and tremendous geographic, cultural, diversity; Hindi language is a great enabler for brands to help make deep inroads to markets where English would take decades.

Commenting on this achievement, Gyan Gupta, CEO, DB Digital, said, “We are immensely thrilled to reach this milestone. This is testimony to the growing popularity of Hindi content on digital media that has successfully challenged earlier presumption of low Hindi readership on the web, to this point when readers believe that Hindi is the language that can help transform the internet. With clear conviction, content innovation and great team work, today, we are making significant progress. Dainik Bhaskar’s ability to provide hyper local content within geographies where we have a strong print presence, extensive coverage of news, and content appealing to a large section of readers across age groups, has

been at the core of this transformation of perception.”

About DB Corp Ltd DB Corp Ltd. is India’s largest print media company that publishes 7 newspapers with Dainik Bhaskar 41

editions, Divya Bhaskar 7 editions, & Divya Marathi 7 editions with 206 sub-editions in 4 multiple languages (Hindi, Gujarati, English and Marathi) across 14 states in India. Our flagship newspapers Dainik Bhaskar (in Hindi) established in 1958, Divya Bhaskar and Saurashtra Samachar (in Gujarati) have a combined average daily readership of 19.8 million, making us one of the most widely read newspaper groups in India with presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana,Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat, Maharashtra, Jharkhand and Jammu. Our other noteworthy newspaper brands are Dainik Divya Marathi, DB Star and, DNA (in Gujarat & Rajasthan) on a franchisee basis. DBCL is the only media conglomerate that enjoys a leadership position in multiple states, in multiple languages and is a dominant player in its all major markets. The company’s other business interests also span the radio segment through the brand "My FM" Radio station with presence in 7 states and 17 cities, and a strong online presence in internet portals.

For further information please contact:

Mr. P.K. Pandey

MOB: +91 22 39501500

Email i.d: prasoon@dbcorp.in

Have news to share? Write to us atnewsteam@afaqs.com