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Media Brief
New Delhi, May 13, 2016
MY FM announced the winner of the recently launched first ever radio reality shows 'Paiso Ka Ped' in Indore. As a part of this activity the participants had to hold the specially fabricated tree made with coins and currency notes. Sameer Memon held the tree for the longest time, 73 hours and 40 minutes, and won Rs 3 lac as the prize money.
The On Ground leg of the radio reality show began with MY FM taking the 30 finalist in a grand convoy to the venue where the competition was supposed to happen. The convoy was led by Harley Bikes and the finalist followed in open gypsy to the venue, the city cheered for the finalist as they went by.
The money tree was installed in the middle of a premium mall in the city. The three-week-long campaign got over 4000 registrations, of which only 100 were shortlisted through a screening process. The final 30 competing candidates for the top spot were chosen after a medical examination. The activity involved the participant to clear the task/challenges while holding the tree.
The activity is pretty clear; it is a test of passion, endurance and hard work. Contestants have to stay stuck to the artificial money tree specially made for the competition. It is in the format of a reality show, making it India’s first radio reality show. Indore saw huge response in its first season and for 3 days, 30 contestants toiled hard to win the coveted cash prize of 3 lakh rupees.
Speaking on the occasion Harrish Bhatia, CEO, MY FM, says, "After a successful show in Jaipur last year, we had decided to extend it to other cities of MY FM this year. The concept is undoubtedly amazing and we are glad it received an equally amazing response from the participants in Indore. This is path breaking concept and we aim to bring more such innovations to the industry. Such activities are not just aimed at connecting with the listeners and the live audiences, but also spreading happiness in general and building our brand affiliation."
Viplove Gupte, Chief Programming Officer, MY FM, says “The realm of radio is growing. Not only holding the listener interest is the biggest task but it has also become imperative to be visible, engaging the listener in more than one way is the need of the hour. In the endeavour to come up with more consumer engaging ideas, we conceived Paison Ka Ped. It is radio and on ground activation and engaging content all put together. We started off Paison Ka Ped in its first season last year at Jaipur where it got tremendous response. The idea wins because it has been thought keeping the entertainment of the listener in mind.”
An elated, Sameer Memon, said, “It was a tough competition and the participant gave an equally tough fight. I am very happy to have won this competition and grateful to MY FM for it amazing management.”
For further information, please contact:
Rohit Mehra
Email: rohit.mehrotra@myfmindia.net