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Patrika Group re-engineers the Biggest Newspaper revamp in its History

Media Brief

National, July 07, 2016

Patrika group - one of the most respected media groups in the country, is executing the largest ever makeover of its dailies ‘Rajasthan Patrika’ & ‘Patrika’. This revamp will completely transform the look and feel of the newspaper, giving it a brand-new appearance. The makeover exercise represents the seriousness it attaches to the opinion of its valued readers. While executing the revamp exercise, the group has kept in mind the interest of its 12.5 million readers and ensured that its hardcore editorial values and identity are not compromised.

This re-engineering exercise was conducted after a large scale reader survey (over 1.5 lac readers) across India. Readers from all walks of life, namely students, women, professionals, Industrialists, marketeers, self-employed and senior citizens were interviewed to seek their opinion and feedback on their favorite daily. This has helped the group to get a deep insight of their reading interest, knowledge requirements, habits and changing needs. Based on the survey outcome, changes have been brought about in terms of introduction of new sections, fresh color theme, contemporary design and layout, pictorial representations and so on. A new font type has specially been developed to offer the readers a better readability and visualization.

While making these changes, a considerable attention was given to the opinion of its growing young readers, which has resulted in the newspaper adopting a fresh youthful design theme to engage with the youth. Similarly, a variety of women centric content and features have been introduced keeping in mind its ever increasing women readers. The analytical approach and quest for knowledge has been met, with various properties on different pages.

For further information please contact:

Gajender Nirwan

Email: gajender.nirwan@in.patrika.com

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