The Music Run by Fastrack, the world’s loudest 5k run. Coming soon To India!

Media Brief,

Bangalore, August 16, 2016

Baseline Ventures, a leading sports marketing & brand licensing firm and promoters of The Music Run in India, is happy to announce Fastrack as the Presenting Sponsor of the first edition of The Music Run to be held in Bangalore on 10th September 2016. The Music Run is the fastest growing event in the mass running and entertainment space globally. This phenomenal 5 km music and fitness wave has been winning fans the world over, from Los Angeles to Bangkok and Singapore to Hamburg.

Fastrack, India’s iconic youth accessories brand, is partnering with The Music Run to engage with the youth through fitness, music and entertainment. Through this campaign, Fastrack aims to tap into the youth’s natural desire to create and share; thus being part of an experiential event. Fastrack speaks the language of the young millennials as its products denote energy, excitement and self-expression; which aligns well with the DNA of this event. The global popularity of The Music Run reinforces Fastrack’s vision and thoughts to the youth market; the run is all set to launch in India starting with Bangalore next month.

Speaking on this association, S. Ravi Kant, CEO Watches & Accessories Division and EVP, Corporate Communications, Titan Company Ltd. said, “Fastrack is an energetic brand, which pushes boundaries and has created a sense of belonging by being the voice of the youth. Our partnership with The Music Run is a representation of what it means to be young, have fun and live a healthy life. We are excited to be part of this festival, as it truly captures the essence of our brand. We are pleased to be partners with a large-scale experiential event and are looking forward to making The Music Run come alive. We urge our fans to join in and be a part of this unique experience with Fastrack.

Commenting on the partnership, Vishal Jaison, Co-Founder, Baseline Ventures said, “The Music Run operates in a very unique space amongst running events. It is a perfect combination of fitness and music. Ever since the walkman came out in the early eighties, running and music have gone hand in hand. We are extremely happy to welcome Fastrack as the Presenting Sponsor and other leading brands as partners to The Music Run. Fastrack is a perfect fit for a future focused event like The Music Run. Starting with Bangalore, The Music Run will take place across multiple cities in India and will be a permanent fixture in the running & entertainment space.”

Baseline is happy to bring on board a few other trusted brands like Adidas as the Official Sports & Apparel partner, Harman as the Official Sound & Light Partner, fbb as the Official Style Partner, Gaana.com as the Music Streaming partner, 7UP Revive as the Official Hydration Partner, Swiggy as the Lightning Fast Food Delivery Partner, Arun Ice creams as Official Ice cream Partner, Radio Indigo as the Radio partner and Clarks Exotica as the Venue partner of The Music Run (Bangalore 2016).

More like a party than a run, the runners will get to experience the world’s loudest 5 km running course, with more than 120 speakers pumping out the most popular songs voted by participants across five interactive and music-themed zones; namely Rock, Pop, Old School, Hip Hop and Dance. The Music Run is the only crowdsourced running event in the world. Participants control the soundtrack of the run by using the Music Voting App. They can vote for their favourite songs in the build up to the event and the songs with the most votes make the official run playlist. The runners are encouraged to go to the Bangalore event page on www.themusicrun.com/events/bengaluru to cast their vote.

This global event is already live in 25 cities having welcomed 100,000+ Music Runners, 70+ sponsors and 30+ live artist performances. The 5 km run will kick off with warm-ups and performances by popular artists, to culminate in a fun-filled after-run celebration with gigs from live bands and world class DJs, accompanied by dancers, laser lights, chill-out zones, LED screens, fireworks and exciting giveaways. The first event in India will take place at Clarks Exotica in Bangalore, on 10th September, 2016.

For further information, please contact:

Kasturi Barua

Email: kasturi@baselineventure.com

MOB: +91 9820627449