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NBT’s Mosquito-Free Day on 18th September

Media Brief

National, September 19, 2016

Every monsoon Delhi NCR records high number of cases of Dengue & Chikungunya. Recognizing the need for awareness for prevention on the diseases, Navbharat Times Delhi NCR conducted a 360 degree Dengue awareness campaign from July onwards. NBT printed ads, editorial, digital and conducted a neighborhood & school interaction program.

NBT also identified more than 12000 ‘Super fighters’ from each locality to be the touch point on all information on mosquito-borne illnesses. NBT associated with Indian Medical Association (IMA) & MCD, NDMC & other Municipal Bodies across NCR cities to maximize reach. A Virtual Blood Donors database of 8000 members was set up that could be reached out in case of blood requirement and offered discounted diagnostic tests to readers under the campaign.

To end the campaign, NBT will be arming its readers with ammunition to help protect themselves against all Mosquito-borne illnesses on 18th September

To know more, pick up your copy of NBT on 18th September!

Day of Innovation

Navbharat Times published by the Times of India Group, is the Number 1 Hindi language newspaper in Delhi NCR .

Every monsoon Delhi NCR records high number of cases of Dengue & Chikungunya. Recognizing the need for awareness for prevention on the diseases, Navbharat Times Delhi NCR conducted a 360 degree Dengue awareness campaign from July onwards. NBT printed ads, editorial, digital and conducted a neighborhood & school interaction program.

NBT also identified more than 12000 ‘Super fighters’ from each locality to be the touch point on all information on mosquito-borne illnesses. NBT associated with Indian Medical Association (IMA) & MCD, NDMC & other Municipal Bodies across NCR cities to maximize reach. A Virtual Blood Donors database of 8000 members was set up that could be reached out in case of blood requirement and offered discounted diagnostic tests to readers under the campaign.

To end the campaign, NBT has printed a Mosquito Repellent Newspaper today, on 18th September. This paper carries a Citronella Fragrance. Citronella Oil is fragrant natural oil used as an insect repellent in mosquito creams & bands & also in perfume and soap manufacture. The entire newspaper is mosquito repellent.

For further information please contact:

Lokesh Kumar

Email: lokesh.kumar2@timesgroup.com

MOB: 9717400306

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