Celebrate Your Favourite Super Heroes With Marvel Super Hero Spectacular

Media Brief

National, October 10, 2016

We are thrilled to bring to you the Marvel Super Hero Spectacular – a cross company marketing campaign that harnesses the full power of the action packed brand. The campaign entails a special TVC that captures the thrill of Marvel’s Super Heroes and it is being played across UTV Action and Disney XD channels. Given the popularity of Marvel and its characters, we have initiated the Marvel Super Hero Spectacular (MSHS) with our partners including Amazon.in, Hamleys and Lifestyle.

With amazon.in, there are over 20,000 product SKUs listed across categories and a massive homepage and category page banner campaign. There are over 500 Marvel product available on special deals encouraging fans to live their ultimate fan moment. The brand has also introduced new products such as bean bags,power banks and home furnishings for the very first time on the e-commerce portal.

In retail, the campaign is run across 20 Hamleys stores and 52 Lifestyle stores across the country. The stores have a special photo-opportunity zone created with special Marvel character cut-outs keeping fans company.

MSHS has seen an active participation of key licensees including Funskool, My Baby Excel, Setner, Macmerise.com, Scholastic and more. The campaign is also creating a stir across Marvel’s social media pages on Facebook and Twitter in India through contests, content and more.

This is the month for Marvel fans to live their Super Hero dream!

For further information please contact:

Prabhjeet Kaur Ahuja

Email: prabhjeet.k@prpundit.com