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Media Brief
National, January 04, 2016
Riding on the success of the Food Fiesta in Delhi, Mumbai, Chandigarh, Ahmedabad and Indore within the first year of its launch, India’s leading food and lifestyle channel, Living Foodz is gearing up for the next season of Food Fiesta. The channel will kick-start the event in Indore on January 7 and will be extended to two new cities, Jaipur and Lucknow this year.
Food Fiesta is a unique celebration of food that unites foodies across the country and gives them the opportunity to interact with Celebrity Chefs from Living Foodz. Last year, the event received a phenomenal response and was attended by over 3500 food enthusiasts from various cities. This year, Chef Ranveer Brar, Kunal Kapur, Rakhee Vaswani, Pankaj Bhadouria, Ajay Chopra and Gautam Mehrishi will host the event and organize a masterclass for the attendees. Living Foodz has invited it’s viewers to submit their signature recipes on www.livingfoodz.com and 15 lucky winners will get a chance to participate in a cook-off and present their culinary skills to the chefs at the event. The winner of Food Fiesta will get the prestigious opportunity to be featured on Living Foodz and appear on the silver screen with one of the chefs from the channel.
“After hosting Food Fiesta across five cities within the first year of our launch, we are excited to kick-start the event in Indore this year and pave the way for Food Fiesta Season 2. We look forward to extending this fun-filled experience to other cities as well. Food Fiesta allows us to connect with our viewers across India and is a great opportunity for them to catch their favourite chefs in action. As we move into our second year, we will continue to live up to the motto of making food fun through various engagement initiatives”, said Mr. Amit Nair, Business Head, Living Foodz.
In addition to Food Fiesta, Living Foodz curated the “Living Foodz Power List Awards” in 2016 to celebrate the outstanding contribution of chefs, bloggers, photographers, authors, critics, stylists, nutritionists, startups, restaurateurs, television hosts in the food & hospitality industry. The channel is also the entertainment partner for “Wicked Weekends”, an intellectual property from Zee Live, that aims to reinvent the urban nightlife by creating the longest party marathon in India. Since its launch in September 2015, Living Foodz has achieved a clear dominance in the food & lifestyle genre. The channel has grown its audience by a combination of highly engaging shows and on-ground and digital properties.
As a one-stop destination for food, travel, lifestyle and entertainment, the channel continues to live up to its motto of making food fun!
For further information please contact:
Aakanksha Pathak
Email: aakanksha@the-practice.net