GAANA uses its user database in the most innovative way

Media Brief

National, February 16, 2017

‘Gaana’, India’s largest music streaming app, recently launched a campaign for Valentine’s Day with singer Armaan Malik that became a runaway success. The aim of the campaign was to make the day special and memorable for the Gaana user who is a big fan of Armaan Malik.

Gaana’s team scrunched through its huge listener database and identified Amit Singh from Mumbai as a major fan of Armaan Malik. He had streamed the maximum number of songs of Armaan Malik on both the website and app. On 14th February, Gaana’s team set up a date for Amit with his valentine at a cafe in Mumbai and gave him a chance to surprise his girlfriend, Priya with the perfect moment of her life. Armaan walked in while the couple were enjoying their date and sang Amit’s dedication live for her at that very moment. Priya was enthralled and rendered speechless.

Gaana’s effort created an unforgettable moment of surprise for Armaan’s biggest fan, Amit and his beloved on this Valentine’s Day. It also showed an innovative way of using a user database to the benefit of the users. Gaana has different user interface for each consumer that can be set according to their tastes and preferences. Their seamlessly stitched data enabled them to make this campaign more personalized with an increased recall value.

Links to the video :

Facebook: https://www.facebook.com/gaana.com/videos/1528644987169756/

YouTube: https://www.youtube.com/watch?v=sf23U66A3g0

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