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Media Brief
National, Feb 20, 2017:
Saral Jeevan, the 1st infotainment channel in Kannada, is all set to celebrate the 1 st anniversary by coinciding with new programs launch. 2 weekday and 3 weekend programs are going to start 20thof Feb. Launched on 19th Feb 2016, Saral Jeevan soon became a household name for its unique positioning and factual, health and mythology programming. In brief: the content that is inspired by Indian heritage & culture. The channel has created its own niche space by being away from both News & GEC genres. Flagship programs like Mahapayana, History, Sadhu Parampara, Grandmother Tales etc., helped channel to build its own loyal viewership base. Saral Jeevan’s affinity index is high among urban viewers and upper strata of NCCS viewers.
NEW PROGRAMS:
Seethe Lokamathe (Mythology series): A mega mythology series on Epic Ramayana, the whole story from Seethe perspective. The 500 episodes with state of the art production and graphics will assure viewers enjoy the epic story in full glory. Mon – Fri 7:30pm Belli Parade (The Golden Era of Kannada Cinema): The program goes back to golden period of Kannada Cinema, the early 70’s to late 90’s era. Presents real life stories behind the reel life, the insights and unforgettable incidents, the mega hits that changed the industry to legends who rewritten the history. Mon –Sat 9:00pm.
Jai Jawan (Stories of Veer Jawans): The brave stories of slain army personnel, who have laid down their lives for the motherland. The family members of Veer Jawans are part of the emotional recap, to share the true stories of heroes; their love, life and the spirit of patriotism in the blood; the life before and after that fateful day. Program also intends to mobilize funds voluntarily and the same to be handed over to needy families. Sat & Sun: 7:30pm Nam Campus (Our Campus): Fun side of college and the livewire energy of students captured and presented as a program. Driven by students who actively participate and make noise to make the point! Cool topics for short debates; customized famous sayings for fun, and more. Pre planned event shoot at colleges, where students come prepared and try their best to present their talent in front of packed audience. Sat & Sun: 7:00pm.
Kachaguli (The Comedy Show): The program combines humor with a public interest message. While the program engages viewers with theatre personalities’ delivering humor as the core thread, the end sees a key public message being conveyed in every episode. Sat & Sun: 6:30pm.
“Our programs are inspired by Indian heritage and culture. Since the beginning, viewers have liked our approach of differentiated Indian content. Today our brand credibility is high and loyalty is growing. Viewers want to see more such content. New programs are extension of the above” says Raghunath Reddy, Business Head of Saral Jeevan.
“Programs like Kote Helida Kathe (Forts of India), History, Jnanapada (Folk), the National Award winning agriculture program, Mannina Maga, have pushed us to deliver quality & unique programming. We are sure that the new programs will be liked by our viewers” ads MS Raghavendra, Editor of Saral Jeevan.
Saral Jeevan telecasts non-fiction programming with a focus on mythology, history, travel and insights from Indian heritage & culture. Channel philosophy is to present inspiring, motivational and factual content that is positive in nature. A full-fledged satellite channel is available across MSOs in Karnataka and on Tata Sky (#1641). Saral Jeevan is part of CG Parivar Global Vision, founded by Dr. Sri Chandrashekhar Guruji, who is the pioneer in Saral Vaastu.
For further information please contact:
Latha Shetty
Email: latha@saraljeevan.com