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Pioneering content marketing, MPN Qyuki empowers talent/brands to go digital!

Media Brief

National, April 20, 2017

Ever since its inception, Qyuki- the multi-platform network has not only made its mark as a top curator of talent but also taken the talent-brand association in the digital space to new heights. Founded by industry stalwarts Shekhar Kapur, AR Rahman & Samir Bangara, it has changed the digital landscape through continuous content collaboration between influencers and traditional brands resulting in a host of successful properties.

Qyuki features an active brands’ section which identifies the right target audience, identifies the video potential and creates tailor made content for a larger reach. A great example of this formula was seen in the collaboration between teenage sensation Shraddha Sharma and rapper Big Deal in the video “The Shine Song” for major manufacturer Colgate Palmolive. It raised the brand’s visibility amongst its TG by an overwhelming 18% (in purchase intent) and a rise of almost 60 base point sales in modern trade.

In 2016, Qyuki launched a global first of its kind collaboration- ‘Jammin’, a musical property that broke the internet with its engagement and versatility. Bringing together YouTube icons and Bollywood biggies, it rocked the digital spectrum with over 60 years or five hundred thousand hours of watch time, and over 20 million views in the first two months of its launch. Jammin’ Season 1 ended with an enormous star studded sold out Jammin’ Live Concert held at the Dome in Mumbai.

The MPN previously has showcased its prowess with a unique property titled ‘Project X’ with Mercedes Benz. It brought together industry maestros Ranjit Barot, AR Rahman, Salim Merchant Shubha Mudgal and Amit Trivedi to create an original melody for a world-wide audience.

Qyuki’s impressive roster of digital stars includes India’s largest independent band SANAM which recently crossed 2 Million subscribers on YouTube, Facebook celebrity and singer Shraddha Sharma, India’s top pranksters Funk You, leading digital motoring reviewers Powerdrift and Motorbeam to name a few.

Says, Samir Bangara, MD and Co-Founder of Qyuki, “We strongly believe digital superstars are defining the future of how brands engage their audiences online. At Qyuki we are blending a unique mix of analytics, technology and millennial stars to deliver highly effective content marketing solutions to major brands. As we build our talent roster our ability to service brands across the spectrum is growing exponentially”

With its strong foothold in the content and talent space, Qyuki’s endeavour is to introduce bigger and brighter collaboration in the coming years.

For further information please contact:

Wizspk Communication | PR Pvt. Ltd.

Arshee Shaikh

MOB: +91 97699 83956 (Ext: 476)

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