mid-day cerebrates its 38th Anniversary

Media Brief

National, June 20, 2017:

As mid-day turns 38, we celebrate the 90s, a decade that’s long over but whose influence is still evident in the city’s life. On June 23, mid-day brings you its bumper anniversary edition "The '90s Rerun" a nostalgic read that guarantees to make you relive life as you knew it then.

Sandeep Khosla, CEO, mid-day infomedia ltd., said, “Personally I have vivid memories of that decade, where mid-day played a crucial role in redefining the City. I can clearly recollect eagerly waiting for mid-day every afternoon for complete coverage of the Mumbai underworld, the gang wars, detailed & glossy coverage of filmstars & films, exciting & detailed analysis of sports-especially cricket. Every Bombaykar looked forward to mid-day every day. I am eagerly awaiting our anniversary edition to relive the 90s once again."

The anniversary issue would take you back to the 90s, with attention-grabbing sections each having a distinctive readership value, touching upon different facets of life then, spanning across:

Entertainment - Movies, music, television, theatre, advertising and media

City - Crime, Politics, Social fabric

Lifestyle - Fashion, Food and hospitality, Literature

Sports

Along with an interactive 90s quiz, with prizes over a lac on grabs mid-day has always been known for its tremendous appeal through the day, this anniversary edition is set to amplify not only that but also make for an interesting weekend read.

For further information please contact:

Priti Talwar Shah

Email: priti.talwar@mid-day.com

MOB: +91 9820966012