Press Release

Cauvery News set to launch shortly

Section :TV Briefs Category : Media

Media Brief
Chennai July 8, 2017

Chennai-based 24X7 Tamil news channel 'Cauvery News' has completed all statuary formalities and is set to launch shortly.

Promoted by Cauvery Power Trading Chennai Pvt Limited, 'Cauvery News' is committed to the highest standards of journalism. With a senior editorial team drawn from top national and Tamil news channels, the channel will seek a leadership position for itself through its distinct editorial approach.

An approach cantered around its guiding principle of 'Matrathai Noki'.

From the very start 'Cauvery News' has been known to report on issues without fear or favour. Neutrality and balance are corner stones of our reportage.

Cauvery News has empowered its journalists with the state of the art international broadcast, newsroom automation, graphics and news gathering systems.

The 'Cauvery News' headquarters at Ekatuthangal has world class studios, newsroom and presentation areas designed by one of the world's most renowned broadcast architect.

Its contemporary, international, minimal 'on screen' design will be very distinct from the cluttered screens of other regional news stations.

Managing Director S Elangovan says 'Cauvery News' will launch in the next few weeks.

" The station has taken more than a year to establish. This is because we wanted to comply with all regulations and ensure we got the very best technology available internationally. I am sure we will set standards not just among broadcasters in Tamil Nadu but our innovations should set us apart globally as well"

Executive Director Prem Kumar is confident 'Cauvery News' will create a distinct name for itself soon after launch.

"The team of young journalists and technicians has worked hard over the past few months to create a world class editorial product. We have constantly encouraged our editorial team to work to the highest standards and also create bulletins and programmes that are unique in both content and presentation."

Cauvery News has already made its presence felt through its digital platforms. A live stream of its content is available on and its Android App. Cauvery News is also available on, Twitter ( @cauverytv ), Facebook and Instagram. It will soon launch its iOS App.

Cauvery News is promoted by Cauvery Power trading Chennai Private Limited. Group companies include Elango Industries, Kaveri Gas Power, Cauvery Solar Power and Cauvery Power Generation Chennai Private Limited.


S. Elangovan, is the Group Chairman and Promoter Director of the company. He is a Commerce Graduate and a successful first generation entrepreneur. He started his business venture by trading in steel and went on to setting up a steel ingots manufacturing company at Karaikal by name Elango Industries Ltd and got listed in BSE. He is one of the earlier players to foresee the opportunity in the power sector and started a 7 mw Gas based power plant at Mayiladuthurai. Riding on the phenomenal success of his gas based power business he went on to set up a 63 mw coal based power plant at Gummidipoondi and successfully commissioned in November 2012. He oversees the company operations. He is an avid badminton player and fitness freak.

S.A. Premkumar, is a Promoter Director in all group companies and Executive Director in CPGCPL. He is a Commerce Graduate and also a successful first generation entrepreneur. He is an integral part of the all the group ventures and been instrumental in bringing the company to this level in the power industry. He heads the coal procurement, Marketing and sales. He also handles the public relations portfolio. He is an ardent tennis player and has passion for driving. He is a philanthropist and also member of many service organizations.

For further information, please contact:

Mr. C. Om Prasad
Mobile: 9840223450