Mumbai, August 08, 2017
DB Corp Limited (DBCL), India's largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar today announced that the company has won two awards in the 13th edition of the coveted Outdoor Asia Convention (OAC) Awards event held on 29th July in Mumbai. Dainik Bhaskar was awarded a Silver medal for outdoor activation done for the Bhaskarmay Simhastha campaign. No bronze or gold award was given in this category. The company was also awarded a Bronze medal in the most prestigious 'Campaign of the Year' category for its Swatantra Vichaar campaign implemented in Maharashtra.
The Swatantra Vichaar campaign launched in Maharashtra, was based on the idea that only DivyaMarathi an unbiased and objective newspaper can empower its readers to think in an independent manner. The six month long integrated campaign with the tag line 'Swatantra Padho Swatantra Socho' (Read Independent, Think Independent) was amplified through print ads, edit notes and OOH [out of home] media. During Simhastha - world's largest congregation held once in 12 years, Dainik Bhaskar organized the biggest ever Maha Arti (prayer ceremony) and Maha Yatra (mass procession). This was implemented a month prior to Simhastha in Ujjain that generated very high visibility and was able to make very strong and personal bonds with its readers. This was followed by a two-month long comprehensive on ground-visibility activation.
Vinay Maheshwari, Senior Vice President-Sales - Market Development & Brand Marketing said, "We are delighted to have won the awards at a prestigious forum as Outdoor Asia Convention attended by some of the world's leading agencies. The core theme of both the campaigns are very well aligned to 'Kendra mein pathak' -- the core philosophy of the Bhaskar brand. Both campaigns are an initiative to reinforce Bhaskar's unbiased and objective approach to journalism that enabled Bhaskar to cement its bond with readers in Maharashtra. We are very encouraged with the tremendous support and participation of readers in both campaigns and take this opportunity to thank them for their commitment. Such awards are also a great impetus that propel us to work much harder."
The Outdoor Advertising Convention (OAC) award honors creativity, innovation and media planning in OOH advertising space. OAC is India's foremost OOH industry platform attended by India's specialist OOH agencies, brand marketers, civic authorities, media agencies, printers and senior OOH industry professionals.
The winning show reel can be viewed at http://bit.ly/SwatantraVichaar and http://bit.ly/DBSimhastha
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