Nickelodeon ropes in an array of sponsors for Kids choice awards 2017; Dabur Red Paste returns as presenting sponsor

Media Brief

National, November 23, 2017

The No. 1 Kid’s channel, Nickelodeon is all set to kick off the awards season with the most unique award show in the country. After the grand success of its last two editions, ‘Kids Choice Awards’ is back in 2017 to empower the kids by providing them with an opportunity to vote for their favorites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste presents Nickelodeon Kids Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool is slated to take place on 15th December 2017 at NSCI Dome, Mumbai. The awards which resonates ‘Kids ki choice, kids ki voice’ will once again be marked as India’s time to Slime!

Speaking on the third edition of Kids Choice Awards Nina Elavia Jaipuria, Business Head, Kids' Cluster, Viacom18 said " At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the property’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

“Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment”, Said Mr. Harkawal Singh, Head –Marketing (Oral Care), Dabur India Ltd.”

This high octane awards show will celebrate 2017’s cinematic excellence and present top honors to the best of the best from the Indian film, television and kids gaming industry. As the youngest demographic rises in significance to the celebrity community and with celebrities increasingly focusing on building a fan base amongst this audience, KCA provides the perfect platform to the stars to broaden their fan following. This is evinced by the growing presence of the film and television personalities that will be a part of this year’s KCA. The gala event will feature some enthralling performances by numerous Bollywood and television personalities like Alia Bhatt, Ranveer Singh, Kriti Sanon and Badshah amongst others. Anchored by the popular comedian Bharti Singh and renowned actor Rithvik Dhanjani the evening is sure to witness a host of emotions and a sense of achievement amidst much fanfare and aplomb. Making its mark at Kids Choice Awards 2017 and creating memorable picture perfect moments will be the world renowned “Slime” which is sure to have many of our celebs turn green.

KCA 2017 is being promoted through a robust 360-degree marketing campaign. The expansive marketing campaign will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting on-line interactivity. In addition, numerous touchpoints spanning consumer & trade print, radio spots have been planned. An extensive digital and social media buzz and engagement campaign will leverage the combined clout of Viacom18’s social media assets from its varied brand portfolio. A marquee event for Nickelodeon, KCA 2017 will see integrations from some of the top brands in the country catering to young audiences.

The countdown for Dabur Red Paste presents Nickelodeon Kids’ Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool begins! Start voting and make your favorites win: http://www.nickindia.com/kcaindia/

Stay tuned to find out who gets slimed and takes home the blimp on Kids Choice Awards 2017!

For any further information, please contact:

Ayan Dutta

Email: ADutta@webershandwick.com