National, June 01, 2018
After bagging the exclusive advertising rights at Vadodara airport, Khushi Advertising has now acquired the exclusive advertising rights at Madurai airport for the next 10 years.
Khushi, India's fastest growing ambient advertising agency was awarded the exclusive advertising rights for both, within and outside the airport premises, by the Airports Authority of India. This is a reason to rejoice for both Khushi and the marketers who have a lot to gain by leveraging the exclusive branding space at the Madurai Airport.
The 28% increase in India's domestic air traffic in just a year indicates airport advertising is the next big thing. With multiple branding avenues like trolleys, tags, digital signages, drop downs, etc. along the arrival and departure terminals at the gate areas, aerobridges, F&B areas, smoking rooms, washrooms, ticket counters, security checks, etc. it is possible to grab the attention of the TG and offer an exponential increase in brand recall by strategic ad placement. Not to mention the countless engagement and innovative branding opportunities through activations at various experimental spaces inside the airport. Khushi Advertising provides innumerable opportunities to impact around a TG of 1 million annually at the Madurai airport. Even outside the airport premises, Khushi provides eye-grabbing exterior displays such as LED billboards and unipoles along the roads connecting to the airport.
Mr. Vishnu Telang, CEO - Khushi Advertising averred "Air connectivity to Sri Lanka, Singapore and Dubai from Madurai Airport, has been a major factor in getting a diverse set of tourists and devotees flocking to Madurai. Airports create a captive and relaxed audience, receptive to communication. The number of flyers to and from the city has seen a steady growth. We are very proud to have been given this opportunity to leverage our expertise in ambient advertising for advertising at Madurai Airport."
Mr. Pranay Shah, Director - Khushi Advertising added "This is another feature in our cap and we are immensely proud to provide branding and activation solutions at one of the fastest growing airports. Madurai airport witnesses huge traffic due to the famous Meenakshi Amman Temple. Madurai is also an important industrial and educational hub in south Tamil Nadu. The city houses various automobile, rubber, chemical and granite manufacturing industries. All these reasons add up to make Madurai an apt airport for marketers to advertise their products, more opportunities to reach out to larger audiences and ultimately more ROI."
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