National, June 11, 2018
Adding another feather to its basket of offerings, Span Communications, a leading, full service advertising agency has now ventured into content creation for OTT platforms.
With the mobile boom and the access to a wide world of online media, has come the era of binge watching. Audiences across age groups are today voraciously consuming online content in the form of videos and blogs. This has led to the rise of 'web-series', which has in its own capacity revolutionised Global Media Industry.
Co-created in association with Trickster, the first series from Span Communications is called "Japani Toy' which is a huge success and can be streamed on the biggest Bengali entertainment platform Hoichoi.
"This is the beginning of a new era of communication for us", Naresh Kheterpal, Founder & CEO Span Communications, says, 'Japani Toy' flags off our journey into the world of web-series. We intend to delve deeper and wider and create online content in Hindi as well as regional languages. We have already signed agreements with few other OTT platforms and shooting is under-way."
The company, which has in the past shown its mettle in content creation for advertising has consciously chosen the more mature Bengali audience for their first venture into digital storytelling. The success of this series shall definitely be treated as a go-ahead for many more such series, breaking the regional barrier.
Mr. Kheterpal also adds, "Span has showcased its excellence in storytelling for our brands on traditional and new age media platforms. We are excited to now be able to narrate independent story for the entertainment of the masses".
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Shillpa G Kumar
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