National, June 12, 2018
Punit Mishra has joined Eleve Media as Business Lead at its Gurgaon office.
The firm primarily works with social media influencers to deliver brand messaging. As Eleve Media continues with its growth story in this space, it looks forward to expanding beyond India in the Gulf and Southeast Asia. As the largest player in its category, it has worked with several Fortune 500 clients.
"Though we have always had influencers to drive our purchasing decisions, social media has truly changed the game. The shift in pursuing content amplification via social media will help drive transparency, trust and ultimately, ROI. That's where Eleve hits the sweet spot. I look forward to working with a young, vibrant team and driving growth across industry verticals," Mishra says.
Mishra's experience has been in sales positions for online publishers. He has previously worked at Quint Media as AVP-Sales, as national sales head at Network 18 and as senior sales manager at IDG Media.
"Bringing in an experienced professional in the sales function is part of our plan to expand our share in the influence marketing space. This position requires a keen understanding of client requirements and our solutions that help brands create a buzz on Social Media. Punit's prior experience of sales in online publishing was a key differentiator and we look forward to making the most of his expertise." says Rohit Khanna, Co-Founder and COO, Eleve Media.
"As Eleve grows its international operations we are adding key senior management members to our India operations. Punit will be working closely with Rohit to leads the India business for the company and work towards a larger market share." says Prince Khanna, Founder and CEO, Eleve Media.
Eleve is part of the online marketing space that is growing at a phenomenal rate. Online advertisers are expected to outspend TV advertisers by $40 billion this year. About 40 percent of the world's ad spending is expected to take place online in 2018.
Social media and blogging are the most commonly used content marketing strategies with more than three-fourths of all marketeers preferring them. Content marketing is expected to have a 30% share in digital spends out of $335 billion by 2020.
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