MY FM bags New York Festival Awards 3rd Year in a Row

Press Release

MY FM

Mumbai, June 19, 2018

MY FM bags a bronze for Maango Haq Se activity under the Health/Medical category.

MY FM ran a campaign wherein they encouraged menstruating women of all sections to use sanitary napkins and not resort to unhygienic alternatives like a strip of cloth or other materials. The campaign aimed at addressing the taboo around periods and ignorance about using sanitary napkins in the less privileged strata of the society.

The motivation for this on-air crusade came in from the fact that over 88% of India's 355 million menstruating women resort to shocking alternatives like unsanitised cloth. The need to bring about that change and create awareness led the channel to doing an on-ground promotion activity wherein the RJs went live on FB from the venue and handed over sanitary napkins to women. MY FM also recorded their responses over the enduring taboo surrounding menstrual bleeding. MY FM created a tall “Laal Deewar” where people from across cities came forth to tie a red cloth and pledged to bring about the necessary change in their outlook and help women during their menstruation cycle.

Commenting on the initiative, Rahul Namjoshi, Business Head, MY FM said, “This is the 3rd year in a row that our initiatives have been appreciated at New York Festival. At MY FM our endeavor has been to create activities for listeners that create a social impact and benefit the entire community.”

About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes.

Capitalizing on the strengths of the medium, MY FM has become India's leading Local FM Network backed by in-depth market understating and high listenership.

For further information, please contact:

Priyanka Sharma

Email - priyanka@crosshairscommunication.com