National, July 04, 2018
In order to have a sharper client focus and reaching out to national advertisers and clients, Vikatan Group, brand owner of Tamil Nadu's No1 GEC magazine Ananda Vikatan, a strong digital presence with Vikatan.com and the highly successful TV fiction producer Ananda Vikatan TV, has augmented their sales and marketing team recently.
Mr. Alok Srivatsava has joined as AVP for Northern & Eastern regions and will be based in Delhi. With a career spanning 22 years, Mr. Alok was previously AVP with Delhi Press and has been associated with Outlook group, Times Group, and India Today in the past.
In a parallel development, Mr. TM Vijaydas and Ms. Shaila Wajid have taken over as business heads of Western and Rest of South (Karnataka, Telengana and AP) markets, respectively.
Prior to this Mr. Vijaydas was associated with Harmony as Business Head and previously been with Times Group for over 19 years. Ms. Shaila, with 15 plus years of experience, was previously associated with Times Group, Anand Bazar Patrika and HT Media as National Sales Head for Mint.
They will be reporting to Mr. B Srinivasan, MD, Vikatan Group.
Commenting on the new appointments, Mr. B Srinivasan said, "Contrary to popular perception, Viktan Group is much more than a magazine media group. While Vikatan is the No.1 magazine in TN with 27 lakhs readers according to IRS 2017, Ananda Vikatan TV is the No.1 TV Fiction Producer of 2017** and Vikatan.com is the Number 1 Tamil media site basis Comscore.
For the last 2 years, Vikatan has moved to providing holistic content solutions in order to deliver engaged audiences across platforms. Our brand solutions team organizes more than 150 brand engagements & activations each year for our clients. We see ourselves (Vikatan) as platform for brands who are reaching out their relevant TG in Tamil Nadu and across Tamil Diaspora.
Tamil Nadu is a P1 market for many national brands. Our retail, FMCG and white goods clients are among those who have benefitted immensely from these solutions we have been able to provide them. Our TN team is very strong and we are looking forward to strengthen our national presence. The combined experience these professionals bring in, will certainly take the Vikatan Group to new strengths.
I welcome Alok, Vijaydas and Shaila to the Vikatan family. Besides bringing in a fresh perspective to Vikatan Group, they will be the face of the Vikatan Brand in their respective regions. With their wealth of experience of handling national clients, Alok, Vijaydas and Shaila Wajid will be responsible for nurturing new clients and agency relationships in their respective regions".
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