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Press Release
MY FM
Mumbai, August 08, 2018
MY FM has launched a new sparkler in the Gujarat market called as Hasvanu Naam Sairam. Sairam Dave is the renowned folk humour artist from Kathiyawaad having a huge fan base across Gujarat.
He will narrate jokes in quintessential style about his observations of Guajarati’s and their typical behaviour. His jokes will add an extra touch of hilariousness & fun to the channel’s programmes.
The comedy sparkler would comprise of Gujarati's tryst with English language, Guajarati stereotypes, their lingo of talking, Gujarati’s notions while they travel and many such intrinsic content would be a part of the comedy programme.
Commenting on the initiative, Rahul Namjoshi, Business Head, MY FM said, “This sparkler is another attempt from our side to provide highly localised content in the Gujarat market. We are a customer centric organisation and owing to our ear to ground approach we came to know that the listeners are looking forward to a unique Gujarati humour property. Sairam is famous celeb, I am sure our listeners will love this property as much as we enjoyed making it”
Speaking on this property Vinay Manek Singh, Programming Head, MY FM said, “Rajkot's favourite radio station Chauranu point trann ( 94.3) MY FM is proud to gift its' listeners, a unique humour feature. Sairam will be narrating jokes in his inimitable style featuring his observations around behavioural quirks of Gujaratis. With him onboard we are sure this property will win hearts hands down”
About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 30 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes.
For further information, please contact:
Priyanka Sharma
Email - priyanka@crosshairscommunication.com