National, October 10, 2018
As election season kicks in, Zee News has launched a series of new shows which highlight and discuss the issues around upcoming assembly elections and the 2019 Lok Sabha elections. Among these are 'Taal Thok Ke: Special Edition' which caters to the issues related to elections with esteemed panel of politicians and 'India ka DNA Test City Edition' in which ZEE News anchors and reporters discover which way the election wind is blowing in different cities.
Another content innovation which will hook the viewers is 'Bhai vs Bhai'. The new show will start airing from October 10 and will be telecast at 7pm from Monday to Friday.
'Bhai vs Bhai' will be hosted by two brothers - Shehzad and Tehseen Poonawalla. While Shehzad - earlier in Congress - rose to prominence after he claimed Rahul Gandhi's election as party's president was rigged, his brother Tehseen has been in the news for filing several PILs in high profile cases like the Rafale deal, Aadhaar case and against the protests before release of 'Padmaavat'.
ZEE News believes that the political discourse which happens in families in India is very important, and that is why this new 'family show' will be hosted by two brothers. Both the hosts will hold debates, conversations and arguments with the same fervour which is usually heard during debates among family members. The show will also include a segment called 'Pariwar Ki Baat' in which we will go door-to-door and talk to different families in order to know the actual issues and gauge the mood of general public.
'Pariwar ki Baat' in itself will be a unique show which will showcase real political arguments that happen between a father and a son, two brothers or other family members.
ZEE News believes politics should not be ignored, otherwise it will ignore the public. 'Bhai vs Bhai' will be family dose of politics, a school which we invite you to be a part of. This school is going to teach you 'smart politics'.
This is an attempt to make people politically aware before the 2019 elections. Apart from making people aware about Constitution, democracy, rights and duties, our shows will also take up day-to-day affairs to build a logical public opinion on them.