Ques. What is contextual advertising on internet?
Ans. Contextual Advertising is advertising on a website that is targeted to the specific individual who is visiting it. A contextual ad system scans the text of a website for keywords and returns ads to the web page based on what the user is viewing, either through ads placed on the page or pop-up ads. For example, if the user is viewing a site about sports, and the site uses contextual advertising, the user might see ads for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display ads on their search results pages based on what word(s) the users has searched for... more