Tell us what you think of the new afaqs! design
Ian's being crafted from a first-
thought into something good.
Amul, which established its presence in Second Life in March by setting up its virtual parlour, is now working to expand its presence in the virtual world.
Trimensions, a Gurgaon based company, is helping Amul to develop its existence on Second Life. Rahul Dutta, chairman and managing director, Trimensions, says, “Amul is planning to buy eight-10 islands, equal to 160 acres of virtual land, in Second Life to set up a simulation of its production and distribution facility. The objective behind launching a virtual setup is to demonstrate its functioning to the consumers, and experiment with any change in the production or distribution system virtually before executing it in the real world.”
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Screenshot of Amul Ice-cream parlour |
Before Second Life, Amul's presence in the online world was restricted to Amul.com (a corporate website), Amul.tv (showcasing short films and TVCs related to Amul) and AmulIcecream.in (to sell ice cream).
Second Life is an Internet enabled virtual world in which users can create their virtual identities. These identities can move around, interact and socialise with other users. Members of Second Life can participate in individual or group activities and create and trade items like virtual property and services with each other. A member has to pay for the space he purchases on Second Life. Second Life is developed by Linden Lab, a company based in the US.
Around 13 million users worldwide, including 50,000 Indians, are registered with Second Life.
© 2010 afaqs!From Saurabh Kejriwal, Mon 10 Aug 2009 12:44:55 PM Hey Kapil.
Interesting artice. Though, in my opinion, where there's a lack is supporting communication by Amul to spread the news that Amul's on second life. I don't think I've seen any such communication. I'm a second life regular, and had it not been for this article, I wouldn't have known this.
Recall the 'new media' discussion you and I had during the '101 markets' seminar. Wish brands realize the potential of new media than just talk about it. Amul's is a start though.
From eklavya, Thu 05 Jun 2008 06:07:41 PM I don't quite see the purpose. Who wants to buy virtual ice cream :p
Either ways, in India connections are so slow, that it next to impossible to have a good time in SL. Besides I doubt if a concept like SL will succeed in India.
From Kapil Chhabra, Thu 05 Jun 2008 12:53:05 PM Interesting. Are there more Indian companies trying to establish their presence in the online world using SecondLife?
The SecondLife software is heavy in size and consumes quite a lot of resources. The only word I have for the experience of SL on an average connection and an average box is "FRUSTRATING". But the the state of internet in India is bound to change.
http://blog.kapilchhabra.com/
