143 Socio-economic variables for strategic decisions
From The Mobile Indian
There's a new fragrance in town - Engage!
Kaun Banega Crorepati (KBC), one of the most awaited reality shows on Indian television, will now travel to various cities across the country giving the common man an opportunity to experience KBC right in their city. The on-ground activation, 'Hot Seat Aapke Shehar', aims to connect with the audience more closely.
The KBC van designed for the purpose is similar to the original set of KBC, with two computer screens and two chairs where the host, Amitabh Bachchan and the selected participant sit during the show.
In each city, the van activity will be on for two to three days, culminating in a small event wherein the selected participants from the city will get an experience of sitting on the 'Hot Seat' and answering the questions asked by Amitabh Bachchan played on a recorded video. Lucky winners will win attractive prizes.
Danish Khan, senior vice-president and marketing head, Sony Entertainment Television (SET), says, "'Hot Seat Aapke Shehar' is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and experience the magic first hand."
The promotional van will travel through 12 cities including Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal.
The activity van started its journey from Ahmedabad in the last week of August and will end its journey in the middle of October in Bhopal.