143 Socio-economic variables for strategic decisions
From The Mobile Indian
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Though there has been a lot of shuffling in the top rankings of Hindi general entertainment channels (GECs) in the previous few weeks, STAR's GEC Star Plus is at No. 1 in Week 35, too.
At No. 1, the channel has decreased its GRPs by one point to gather 265 GRPs in the current week.
Colors maintains its No. 2 position for the second consecutive week in Week 35, though the channel's ratings have decreased from 258 GRPs ( last week) to 244 GRPs in the current week.
Grabbing the No. 3 position in the top GECs list, Zee TV has achieved 227 GRPs, down from last week's 237 GRPs.
MSM's Sony maintained last week's position at No. 4 with a single point drop in numbers from 211 GRPs to 210 GRPs in the current week.
Lately, SAB TV and Life OK have been in a close fight, evident in the tussle for GRP numbers.
This week though, they have tied at the fifth position, both acquiring 131 GRPs each.
Sahara One stands with 35 GRPs.
Diya Aur Baati Hum (Star Plus) leads the list of the 10 most-watched programmes, clocking a TVR of 5.6 (6.7 TVRs in the last week), followed by Colors' flagship fiction show, Balika Vadhu with 5.5 TVRs (4.8 TVRs in the past week).
Zee TV's Dance ke Superkids stands at No. 3 with 4.4 TVRs (5.6 TVRs last week).
It is followed by Star's Saathiya Saath Nibhana (3.7 TVRs) and Sony's CID (3.6 TVRs) at No. 4 and No. 5 positions. Both the shows have maintained the TVRs of last week.
STAR's Yeh Rishta Kya Kehlata Hai (3.6 TVRs in the previous week) and Sony's Crime Patrol (3.9 TVRs in the previous week) have tied up at the sixth position with 3.5 TVRs.
At No. 8 is Sony's Bade Achhe Lagte Hain with 3.4 TVRs (3.3 TVRs earlier). Colors' Sasural Simar Ka with 3.1 TVRs (3.5 TVRs in the past week) and Zee's Pavitra Rishta with 3.0 TVRs (2.6 TVRs in the past week) are at No. 9 and No.10, respectively.
Zee's Fear Files with 2.9 TVRs (3.0 TVRs in the past week) is also a part of the list.