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The 'Big' Name Change
The channel has consolidated and fortified its position in the market with this move.
BIG Magic Bihar and Jharkhand, the flagship regional entertainment channel from the Reliance Broadcast Network stable, has re-christened itself as 'BIG Magic Ganga'.
Ensuring the regional flavour in BIG Magic Ganga's look and feel, the logo and the channel packaging are derived from the region, which sees the amalgamation of the rising sun, the placid flow of the Ganga and Madhubani paintings.
As part of its long-term endeavour to develop the market, the channel has also set up a production unit in Patna, which will help nurture local talent, while delivering credible and engaging content to audiences.
As per TAM data provided by RBNL, this channel is leading in the genre with 31 per cent market share (CS 15-44 SEC ABC Females for Bihar and JHK market, TAM week 25-31.). The move will further extend reach to newer geographies with its presence in the Purvanchal region (East Uttar Pradesh).
BIG Magic Ganga will feature locally shot programming with a diverse content mix that encompasses a wide slate ranging crime, reality, music, devotion, movies and mythology. Says Tarun Katial, CEO, RBNL, "Our production set up in Patna is part of our long-term commitment to grow this regional market while creating opportunities to hone skills of local talent."
The shows on show
These are some of the shows that have created ripples.
Big Memsaab - A platform that allows women, to come forward and showcase their talent.
Big Bahuria - Reality bytes between the daughters-in-laws and their mothers-in-laws touches upon the camaraderie of family members with the bahu, peppered with interesting conversations and games.
Vishwas Se Upar Aastha - fictional stories which showcase the power of faith in individuals, which help them combat some of life's biggest challenges.
Family Talkies - A Bhojpuri movie band for family viewing.