afaqs!The Mobile Indian

latest news

  • Breaking News

    Ogilvy wins Incredible India

    The agency will handle the creative duties for the next three years.

  • Volkswagen: Coming back to life

    Volkswagen is out with a new commercial for its 'Once in a lifetime offer' on the Polo and the Vento, which plays around with the idea of reincarnation.

People

After Sonal Dabral, Bates loses its Group CEO Sandeep Pathak<br />

After Sonal Dabral, Bates loses its Group CEO Sandeep Pathak

Pathak's next destination is unknown at the moment.

Venkat Mallik to head Tribal DDB and RAPP, India

Venkat Mallik to head Tribal DDB and RAPP, India

Along with his prior responsibility of heading RAPP, Mallik will now also look after the digital agency Tribal DDB's India operations.

Points Of View

  • POV: Can strong regional English newspapers make an impact nationally?

    Many regional English dailies such as Deccan Herald and The New Indian Express are moving beyond their backyard. afaqs! finds out from industry experts if they can fight established behemoths outside.

  • POV: Should user-generated content be monitored?

    After being in the dock for carrying 'objectionable' content, Google and Facebook, along with15 other websites, are fighting for what they call internet freedom. Wikipedia went dark to protest the Web Piracy Bill being introduced in the US. afaqs! speaks to industry experts to find out if a move to monitor content can backfire.

Case Studies

Cadbury's brand campaign for Bournville

Source: Candid Marketing
Description:This study outlines Cadbury Bournville's new BTL campaign wherein emphasis was laid on how Bournville is made from rich Ghanaian Cocoa beans and that only the 'chosen beans' go into the making of a Bournville bar..

Most Downloaded Case Study of the Year 2011

Source: Mudra Group
Description:Volkswagen in India: The Case Study outlines a print campaign, which positioned the brand as a mass premium player..

Guest Articles

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