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The move could lead to an increase in the production costs; industry experts are also of the view that the Indian broadcasting ecosystem is still not ready for the development. Indian broadcasters are still heavily dependent on advertising revenues as enough income from subscription is still a distant dream.
The government department plans to appoint a media buying agency for an international media campaign that will launched in a phased manner under the, 'Incredible India' brand line.
The new product will cater to youngsters in the age group of 16-21 years in the city.
Lowe Lintas & Partners India's campaign for Lifebuoy Superfast Handwash was declared the 2012 Global Effies Bronze winner at New York on May 23.
Banerjee, executive creative director and creative head of the Delhi office, will take over the additional responsibilities on June 1.
Prior to this, Roy was with Phoenix Ogilvy, Sri Lanka, where he set up and headed the strategic planning cell and also led account management.
Movies are the biggest religion in India after cricket and cut homogeneously across the consuming class. How is this relevant for the brand manager?
A home-grown, powerful Indian brand, Limca has traversed a long path and maintained its mark despite the dominance of colas. As it re-visits its original positioning of quenching thirst, a look at its journey.
