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News Archive

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Levi's launches #IShapeMyWorld Season 2

Advertising

Thu, 21 Sep 2017

The campaign features Shakti Mohan, Bani J and Ileana D'cruz.

Tomorrow Creative Lab bags creative mandate of Ashiana Housing

Advertising

Thu, 21 Sep 2017

As part of the mandate, the agency will deliver brand solutions across film, print, radio, outdoor, and activation.

'Kanagana is disruptive and had to fight challenges, just like us' says Reebok's Silvia Tallon

Advertising

Thu, 21 Sep 2017

Tallon, who is in charge of the brand in India, talks about its fight to reclaim its past glory.

Festive sale: Amazon crosses last year's Day One numbers

Digital

Thu, 21 Sep 2017

Amazon's Great Indian Festival sale for non-Prime members will start on Thursday and will continue till Sunday.

Coca-Cola banks on local products to boost double-digit growth

Marketing

Thu, 21 Sep 2017

It's also experimenting with a profitable model of low-volume locally made beverages.

Trai asks telcos to cut voice costs to level of OTT applications

Digital

Thu, 21 Sep 2017

OTT applications like WhatsApp, Skype, Hike, etc, are able to deliver voice communications at a fraction of a paisa per minute.

"Digital spends will increase by 3% by 2020" Shripad Kulkarni

Digital

Wed, 20 Sep 2017

Few days ahead of AAAI's workshop, we caught up with Shripad Kulkarni, managing director, Vizeum India, on media strategy in the digital age.

iProspect launches Intelligent Content in India

Digital

Wed, 20 Sep 2017

Intelligent Content is a new service offering by the digital agency that links production and performance in India.

What can we expect from Advertising & Marketing in 2020?

Advertising

Wed, 20 Sep 2017

More brands could move advertising in-house, introduce automation across social and digital networks, use influencers more often, and put emphasis on user-generated and authentic content.

Advantage Jio: Trai cuts IUC to 6 paise per minute from October 1

Digital

Wed, 20 Sep 2017

Charges to be zero in two years; incumbents set to move court.

Virat Kohli, Sanjiv Goenka to raise funds for celebrity golf tournament

Marketing

Wed, 20 Sep 2017

Nine teams comprising celebrity golfers, corporate honchos to tee off on Nov 10.

18 McDonald's outlets reopen in Delhi: Vikram Bakshi

Marketing

Wed, 20 Sep 2017

Development comes following a CPRL board meeting on Sunday.