News Archive

Stories from Category :

When a newspaper brand repositioned Sunday...

Media Publishing

Mon, 29 May 2017

A look at The Hindu's new ad that promotes its special Sunday edition, first launched in February.

English news channels that had boycotted BARC, return

Media Publishing

Mon, 29 May 2017

BARC has not made any changes to its policies to bring these channels back.

"Here the objective is behaviour change" Sagar Kapoor on new Astral Pipes' campaign

Advertising

Fri, 26 May 2017

The campaign, #EveryWomansRight has been conceptualised by Lowe Lintas.

Toonz Retail appoints Dentsu India as its creative agency

Advertising

Fri, 26 May 2017

The account was won post a multi-agency pitch.

Get a loan through likes on Facebook, thanks to Tata Capital's 'Salaam Loans' campaign

Advertising

Fri, 26 May 2017

The '#LoanKaHaq' ad film has been conceptualised by Leo Burnett and produced by Prodigious.

GSK Consumer Healthcare calls creative pitch for Horlicks

Advertising

Fri, 26 May 2017

JWT India is the incumbent agency on the account.

"We avoided getting into the advertising space and looking artifical": Nitish Sharma on Abbott's new campaign

Advertising

Thu, 25 May 2017

The healthcare company's new ads feature cast and crew members of the campaign's production including director Sharma himself.

Flipkart and Rivigo feature in Interbrand Global's Breakthrough Brands

Marketing

Thu, 25 May 2017

The report honours emerging brands that are the next generation of world-changing brands.

IMAX India appoints KRDS to handle its social media duties

Digital

Thu, 25 May 2017

KRDS specialises in designing social media strategies, integrating application / microsite development, community building and management.

Business environment in India is better but not good: Michael Porter

Marketing

Thu, 25 May 2017

Porter says the societal needs we live in the middle of are business opportunities.

Havas Group acquires Sorento

Advertising

Thu, 25 May 2017

The acquisition has resulted in the re-branding of Havas Health & You to Havas Life Sorento.

GEC Watch: Star Plus continues to be the most watched channel in U+R and Urban markets

Media Publishing

Thu, 25 May 2017

Kumkum Bhagya was the most watched show in U+R market.