As a part of the mandate, the agency would be handling the brand's social media management, social media - media spends and online reputation management.
The company has earmarked Rs 15 bn investment over the next couple of years involving setting up of new mills, advertising & branding expenses and others.
'At Airtel, we never have and never will succumb to differentiating on the basis of religion, ethnicity or caste,' the company said on Twitter.
With a rise in the e-commerce in Tier 2 and Tier 3 cities, the company plans to expand its local language strategy and to engage with Small and medium enterprises (SMEs) to a greater extent.
Wed, 20 Jun 2018
Now OTT platforms take to ambush marketing. Here's the low-down.
The agency is tasked to create a multimedia campaign for the hybrid corn seed brand.
The account was won post a multi-agency pitch.