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News Archive

Stories from Category :

Is it time to bury the logo?

Marketing

Fri, 24 Feb 2017

The logo is under attack, cautions the author.

MobiKwik to invest Rs 300 cr to expand user base

Digital

Fri, 24 Feb 2017

Company is in talks with multiple investors for its next round of funding.

Tolexo may lay off 300 people

Digital

Fri, 24 Feb 2017

The company is apparently shutting down its online operations.

Dentsu Webchutney hires Nishi Kant as EVP & Branch Head - Mumbai

Advertising

Fri, 24 Feb 2017

This is Kant's second stint at Webchutney; the first one lasting almost 10 years in 2014.

Lokmat Media appoints Paperboat Brandworks as its creative agency

Media Publishing

Fri, 24 Feb 2017

The account was won post a multi-agency pitch.

Linteractive bags digital duties for HDFC ERGO's campaign on auto insurance

Digital

Fri, 24 Feb 2017

The agency has initiated work on the campaign, which will soon make its splash in the digital space.

Furlenco and Pocket Aces collaborate on a Rs 2 crore 'content campaign'

Digital

Fri, 24 Feb 2017

The first video under the 'Own Experiences' campaign, has just been launched.

The making of the 'Bharat QR' logo: A design story

Digital

Thu, 23 Feb 2017

As citizens and netizens discuss the recently launched Bharat QR Code, we spoke to Lulu Raghavan of Landor about how her team created the right logo for it.

Why these 3 ads may add to the fire started by P&G's Marc Pritchard

Advertising

Thu, 23 Feb 2017

A guest article by Bang in the Middle's Naresh Gupta.

Snapdeal orders mass lay-off

Digital

Thu, 23 Feb 2017

Also, FreeCharge to be sold off for $300 million.

Jio boost sparks 11% rally in RIL shares

Digital

Thu, 23 Feb 2017

Shares climb to highest since May 2008; Mukesh Ambani-led firm adds Rs 38,732 cr in market value.

Microsoft logs on to Aadhaar to tap into social networking

Digital

Thu, 23 Feb 2017

Use of Aadhaar will allow Microsoft to bring on board millions in small towns and rural areas.

OMG!!.. OMG!!.. #OMGTR! Nissan GT-R creates world-record by drawing largest ever country map

Marketing

Thu, 23 Feb 2017

Nissan GT-R to enter the Limca Book of Records with 'Map of India' campaign, a #LegendarySalute to the nation by creating the world's largest outline of India.