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Gaurav 'Chutki' Gera and Mallika Dua on cracking virality

Digital

Fri, 20 Jan 2017

Why is virality elusive? How does one catch it? Digital Expert Nimesh Shah quizzed online video artistes Mallika Dua and Gaurav Gera about this at vdonxt asia 2017 last week.

Will Patanjali's Bhajan Reality Show 'Bhajan Ratna' Cut It?

Media Publishing

Fri, 20 Jan 2017

The show will be broadcast on Aastha Channel soon.

"We wish to bust the myth that Ford cars are expensive to maintain": Rahul Gautam, VP Marketing, Ford India

Advertising

Fri, 20 Jan 2017

Ford will spend close to Rs 25 crore on the launch phase of this campaign, learns afaqs!.

ABP News unveils its new logo

Media Publishing

Fri, 20 Jan 2017

The logo, which had a combination of blue and white colours has now changed to red and yellow.

Online Video Content: Create or Curate?

Digital

Fri, 20 Jan 2017

At a vdonxt asia 2017 session, ContentAsia's Janine Stein posed this question to Sony Liv's Uday Sodhi, Web Talkies' Virendra Shahaney, One Digital's Gurpreet Singh and OML's Ajay Nair.

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Digital

Fri, 20 Jan 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion.

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

Fri, 20 Jan 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week.

Where will the next 100 million consumers of online video come from?

Digital

Fri, 20 Jan 2017

At vdonxt asia 2017, Vanita Kohli-Khandekar got media expert Paritosh Joshi, Spuul's Subin Subaiah and Mindshare's Vinod Thadani to discuss this.

Coca-Cola consolidates bottling operations in India

Marketing

Fri, 20 Jan 2017

The move comes after periods of lower growth and troubles with its plants last year.

Yatra unveils new brand identity, gets a red-hot logo

Digital

Fri, 20 Jan 2017

New logo conveys a seamless travel experience delivered via Yatra's new marketplace model.

Metropolis Healthcare appoints 21N78E Creative Labs as AOR

Advertising

Fri, 20 Jan 2017

The agency will conceptualise touch-point agnostic campaigns and media across multiple markets.

When Ola got drunk

Digital

Thu, 19 Jan 2017

The brand's funny Twitter campaign sought to discourage people from drunk driving.

Dentsu Impact bags creative mandate for HT Media

Advertising

Thu, 19 Jan 2017

The agency is now strategic and communication partner for HT Media, barring its radio brands, Fever FM & Nasha FM that are handled by Ogilvy & Mather.