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Patanjali is India's Buzziest Brand; Amazon, Jio follow...

Marketing

Fri, 24 Mar 2017

In the 12th edition of India's Buzziest Brands, the most exciting edition ever, Baba Ramdev's Patanjali has emerged has the No.1 brand. At No.2 is last year's winner Amazon. At No.3 is Jio, a first-timer at the Buzzies.

Bharti Airtel ramps up 4G data with Rs 1,600-cr Tikona deal

Digital

Fri, 24 Mar 2017

With the deal, Airtel is gearing up to face Jio with strong data offering, faster customer addition.

Amazon India to invest $515 mn in food retail business over next 5 years

Digital

Fri, 24 Mar 2017

Last year, govt allowed 100% FDI in multi-brand food retail.

afaqs! Creative Showcase: Web series actors in new UrbanClap ad

Advertising

Fri, 24 Mar 2017

The spot features Rasika Dugal and Sumeet Vyas. Check it out here.

Ad Club, AAAI to felicitate marketers at Goafest 2017

Advertising

Fri, 24 Mar 2017

Nadia Chauhan, Chandrasekar Radhakrishnan, RS Sodhi, Harish Bhat and Amitabh Kant are among the awardees. It's called the 'Champions of Excellence' Award.

Times Network launches second English general news channel - Mirror NOW

Media Publishing

Thu, 23 Mar 2017

The channel will serve the expanding universe of the national English audience which is seeing growth on account of increased awareness of socio-economic issues and rapid digitisation.

GoDaddy sharpens focus on India

Digital

Thu, 23 Mar 2017

The company says it has managed to bring 750,000 SMBs on its platform.

French retailer Auchan scouts India all over again

Marketing

Thu, 23 Mar 2017

Auchan and another French retailer, Carrefour, exited India in 2014.

Percept/H appoints Maneeza Ahuja as Branch Head, Delhi

Advertising

Thu, 23 Mar 2017

She has also been given the additional responsibility of leading the North India portfolio of Percept One.

USD 30bn of Indian fashion market to be digitally influenced by 2020: BCG-Facebook Report

Digital

Thu, 23 Mar 2017

As per the 'Fashion Forward 2020' report, this digital transformation is happening on the mobile with as many as 85 per cent online apparel shoppers preferring mobile over any other device.

GEC Watch: Star Plus maintains its No.1 position in Urban and U+R markets

Media Publishing

Thu, 23 Mar 2017

Naagin Season - 2 went on to become the most watched show in Urban, Rural and U+R markets.

Durex cashes on its youth-centric image, launches Durex Jeans!

Marketing

Wed, 22 Mar 2017

Durex, the popular condom brand, enters into apparel category, set to launch Durex Jeans.

Learning from Don Draper's Heinz ads...

Advertising

Wed, 22 Mar 2017

Think 'contextual codes', not 'category codes', says the author.