Softbank began the conversation last month, to urge a merger of Snapdeal into Flipkart.
The contract has been signed for a period of two years.
Parle Product's latest campaign highlights the mother brand over its sub-brands.
Mon, 24 Apr 2017
The cross-platform measurement body will also upgrade its enumeration source for India to the I-Cube™ universe.
Joins growing list of auto MNCs with Indian at the helm.
The collaboration will focus on co-creating a content forward strategy to help the brand drive awareness about its premium offerings.
The account was won following a multi-agency pitch.
Fri, 21 Apr 2017
We caught up with Raj Gupta, the recently elevated CEO of Lowe Lintas and Arun Iyer, the agency's chairman and chief creative officer.
Malvika Mehra explains why you, along with your CDs and designers, should.
The move comes after Amazon sinking its teeth into the second-hand goods market through Junglee.