News Archive

Stories from Category :

When ads became fitness videos...

Advertising

Thu, 21 Jun 2018

Of late, there has been a flood of fitness-related imagery in Indian ads - sportswear and others. How does one stand out amidst similar looking visuals?

McCann, FCB India win Lions

Advertising

Thu, 21 Jun 2018

McCann wins Gold and Silver Lions; FCB India wins Bronze Lion.

Gozoop retains digital mandate for Mahindra Lifespaces

Digital

Thu, 21 Jun 2018

As a part of the mandate, the agency would be handling the brand's social media management, social media - media spends and online reputation management.

Arvind eyes Rs 10 bn revenue in 4-5 years by strengthening own brand

Marketing

Thu, 21 Jun 2018

The company has earmarked Rs 15 bn investment over the next couple of years involving setting up of new mills, advertising & branding expenses and others.

We didn't bow down to a discriminatory request: Airtel on tweet row

Digital

Thu, 21 Jun 2018

'At Airtel, we never have and never will succumb to differentiating on the basis of religion, ethnicity or caste,' the company said on Twitter.

GoDaddy's go local strategy pays off; 50% new clients from Tier 2,3 cities

Digital

Thu, 21 Jun 2018

With a rise in the e-commerce in Tier 2 and Tier 3 cities, the company plans to expand its local language strategy and to engage with Small and medium enterprises (SMEs) to a greater extent.

ALTBalaji to Netflix: "Tum Karo Toh Lust Stories, Hum Kare Toh Gandii Baat"

Digital

Wed, 20 Jun 2018

Now OTT platforms take to ambush marketing. Here's the low-down.

3 More Lions for India at Cannes

Advertising

Wed, 20 Jun 2018

Winning agencies are Creativeland Asia, Grey and McCann. All won a Bronze Lion each.

Brand Virat: Over-exposed, diluted or on point?

Advertising

Tue, 19 Jun 2018

Here on, brands that get Kohli on board have to work doubly hard to differentiate their proposition and his role therein. The task for their agency partners is about to get tougher.

The mindset of millennial shoppers

Marketing

Tue, 19 Jun 2018

Understanding who they are - and what they want.

TBWA India wins Lions Health Grand Prix For Good

Advertising

Tue, 19 Jun 2018

Health & Wellness Lions won by Grey, DDB Mudra, McCann Health.

Bang in the Middle wins creative mandate for Dekalb

Advertising

Tue, 19 Jun 2018

The agency is tasked to create a multimedia campaign for the hybrid corn seed brand.

JWT wins creative mandate for UNICEF's Mission Nirmal Bangla campaign

Advertising

Tue, 19 Jun 2018

The account was won post a multi-agency pitch.