News Archive

Stories from Category : Advertising

Learning from Don Draper's Heinz ads...

Advertising

Wed, 22 Mar 2017

Think 'contextual codes', not 'category codes', says the author.

Advertising body to soon issue rules on celebrity endorsements

Advertising

Wed, 22 Mar 2017

Advertisers and ad agencies would also be covered in the final set of guidelines.

Harindra Singh takes full control of Percept group

Advertising

Wed, 22 Mar 2017

Shailendra Singh to continue as passive shareholder in Percept.

GenY Medium wins digital duties for Apollo Health & Lifestyle

Advertising

Wed, 22 Mar 2017

As part of this mandate, the agency will handle the digital advertising, performance marketing, social media & listening and reputation management for the company and their healthcare models.

Famous Innovations wins creative mandate for Dr. Agarwal's Eye Hospital

Advertising

Wed, 22 Mar 2017

The mandate includes complete brand strategy and communication.

Meet MapmyIndia, the 'Desi Google Map'

Advertising

Tue, 21 Mar 2017

We spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand's recent TV outing and more.

Madhukar Kamath calls it quits at DDB Mudra Group

Advertising

Tue, 21 Mar 2017

Vineet Gupta and Aditya Kanthy will take over as Group CEO and Group Managing Director respectively.

TV ad revenue to grow by Rs 394 billion by 2021: FICCI -KPMG Report 2017

Advertising

Tue, 21 Mar 2017

Digital advertising to grow at a CAGR of 31 per cent to reach Rs 294.5 billion by 2021, contributing 27.3 per cent to the total advertising revenues.

BBC Media Action bats for expectant mothers in a new campaign

Advertising

Tue, 21 Mar 2017

It is being implemented across eight districts in Bihar.

Snapdeal puts its most fashionable foot forward; launches 5 new ads

Advertising

Mon, 20 Mar 2017

McCann WorldGroup creates five new ads to further the 'Unbox Zindagi' idea.

Anil Kumar joins Dentsu Webchutney as EVP and Branch Head - Delhi

Advertising

Mon, 20 Mar 2017

Kumar will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others.

Liqvd Asia bags digital duties of Premier Futsal

Advertising

Mon, 20 Mar 2017

The mandate is to manage end-to-end digital marketing for the league, across paid, owned and earned media channels, including creative services.