The accounts will be handled by Scarecrow M&C Saatchi's Mumbai office.
The agency had worked on a project for the same account in December last year. Now, it has won the mandate on a retainer.
The agency won the account following a multi-agency pitch.
The brand also unveils pan India multi-media campaign.
Prior to this, he was working as senior associate director - client engagement in CarDekho.
Partha Sinha (McCann), Santosh Desai (Future Brands), Subramanyeswar S (Lowe Lintas), Suraja Kishor (McCann), Sanjay Sharma (BBH India) and Sudeep Gohil (Publicis India), will teach in this boot camp.
Loyal worked with the agency for close to two years.
In the past, Pradeep Guha, Ramesh Narayanan, I Venkat, Bharat Patel and Srinivasan Swamy have been inducted into the IAA Hall of Fame.
Fri, 06 Jul 2018
MG Parameswaran's ninth book is out. This one's called 'Sponge - Leadership Lessons I Learnt From My Clients'.
The award will be presented to Sehgal on July 26 in Mumbai.