News Archive

Stories from Category : Advertising

Is LinkedIn becoming the new Facebook?

Advertising

Fri, 20 Apr 2018

The professional networking site recently launched a mass media campaign. We analyse LinkedIn the product - and LinkedIn the advertiser.

"We are aiming to double our distribution in smaller towns": Vineet Sharma

Advertising

Fri, 20 Apr 2018

We spoke to Vineet Sharma - brand manager, Tropicana, about the brand's new 'My Health My Way' campaign featuring Katrina Kaif.

"I believe in simple, clear creative briefs": Madhu S Dutta, Raymond

Advertising

Thu, 19 Apr 2018

Raymond's advertising has become markedly fashionable of late - and people are beginning to wonder where 'The Complete Man' has disappeared. We spoke to the brand's marketing head, who clarified that 'The Complete Man' philosophy is here to stay.

Here's how Durex is promoting Meetha Paan, Kaala Khatta...

Advertising

Wed, 18 Apr 2018

These are names of flavours under the Durex Kohinoor range of condoms. We spoke to Pankaj Duhan, marketing director, RB Health, South Asia, about the campaign and brand research around it.

Taproot Dentsu associates with Shiv Sethuraman's The New Business

Advertising

Wed, 18 Apr 2018

The New Business' role will be to identify and elaborate new revenue streams.

Dheeraj Sinha and Rajdeepak Das are new managing directors of Leo Burnett India

Advertising

Wed, 18 Apr 2018

Sinha will be responsible for agency's revenue growth; Das will take care of the creative product.

afaqs! Creative Showcase: Go #MMMbhiAAHbhi with the launch campaign of Bisleri Fonzo

Advertising

Wed, 18 Apr 2018

Bisleri Fonzo aims to allure the younger audience looking for healthier options.

Publicis India appoints Ishrath Nawaz as ECD

Advertising

Tue, 17 Apr 2018

Nawaz will be based out of Mumbai.

Vakrangee Limited appoints BBDO India as lead communications partner

Advertising

Tue, 17 Apr 2018

The business will be managed from BBDO India's Mumbai office.

What skill sets must a CD possess today?

Advertising

Mon, 16 Apr 2018

In today's advertising and media landscape, what skill-sets must a creative director possess more than ever? A quick look at what a few seniors said.

afaqs! Foxglove awards are back...

Advertising

Mon, 16 Apr 2018

Entries are pouring in with the last date being May 02, 2018. Over 40 jurors will be judging the entries in various categories.

Famous Innovations bags three new accounts

Advertising

Mon, 16 Apr 2018

The agency has won creative mandate for VIP Innerwear, Phoenix Marketcity and Nestle Resource High Protein.

Wipro consolidates media duties with Lodestar UM

Advertising

Mon, 16 Apr 2018

In addition to Santoor, the agency will also handle mandate for Chandrika and Enchanteur range of products.