Advertisers and ad agencies would also be covered in the final set of guidelines.
Shailendra Singh to continue as passive shareholder in Percept.
As part of this mandate, the agency will handle the digital advertising, performance marketing, social media & listening and reputation management for the company and their healthcare models.
The mandate includes complete brand strategy and communication.
Digital advertising to grow at a CAGR of 31 per cent to reach Rs 294.5 billion by 2021, contributing 27.3 per cent to the total advertising revenues.
It is being implemented across eight districts in Bihar.
Mon, 20 Mar 2017
McCann WorldGroup creates five new ads to further the 'Unbox Zindagi' idea.
Kumar will lead key accounts like Airtel, IndusInd Bank, Canon, Tetra Pack, Hike, Payback, DS Group and ITC amongst others.
May the best meal win...