News Archive

Stories from Category : Advertising

Bridgestone India appoints Leo Burnett as creative agency

Advertising

Thu, 20 Sep 2018

The account was won post a multi-agency pitch.

JWT elevates Tista Sen and Priya Shivakumar

Advertising

Thu, 20 Sep 2018

Sen has been elevated as regional creative director and Shivakumar as national creative director.

Can consulting firms replace ad agencies? Cars24 seems to think so...

Advertising

Wed, 19 Sep 2018

Cars24's latest advertising outing has no involvement of a creative agency. Is this a one-off or a new model more advertisers will follow?

Isobar India bags digital mandate for Colorbar

Advertising

Wed, 19 Sep 2018

Isobar won the account following a multi-agency pitch and will manage the brand from its Delhi office.

Happy mcgarrybowen wins integrated communication mandate for XSEED Education

Advertising

Wed, 19 Sep 2018

The business will be handled out of the agency's Bangalore office.

Jigar Fernandes quits Culture Machine, starts Tiqui Taka

Advertising

Wed, 19 Sep 2018

In Fernandes' words, tiqui-taka is a away from the 'traditional' - 'non-traditional' narrative.

100 years, 10 ads: Does Britannia's centennial media burst cut it?

Advertising

Tue, 18 Sep 2018

A look at Lowe Lintas' campaign on the occasion.

Tilt-ing the creative agency model - A whole new angle

Advertising

Tue, 18 Sep 2018

Tilt believes that getting right the conceptualisation and production of advertising and content in the video format, has become critical.

Grapes Digital bags the nationwide strategic communication mandate for Realme

Advertising

Tue, 18 Sep 2018

The account was won post a multi-agency pitch.

Vikram Sakhuja re-elected as president of The Advertising Club for the second term

Advertising

Tue, 18 Sep 2018

In the past year, the Ad Club has taken considerable measures to ensure actionable impact in its four identified areas.

RR Kabel mocks Havells in new spot

Advertising

Fri, 14 Sep 2018

The brand turns its rival's 'Wires that don't catch fire' Unique Selling Proposition into a Unique Mocking Proposition.

Truecaller appoints Happy mcgarrybowen as its creative agency

Advertising

Fri, 14 Sep 2018

Happy mcgarrybowen was roped in to help chart a new course for Truecaller's new avatar.