"We wish to bust the myth that Ford cars are expensive to maintain": Rahul Gautam, VP Marketing, Ford IndiaAdvertising
Fri, 20 Jan 2017
Ford will spend close to Rs 25 crore on the launch phase of this campaign, learns afaqs!.
The agency will conceptualise touch-point agnostic campaigns and media across multiple markets.
Wed, 18 Jan 2017
Mahindra shows off its SUV range in a new two-and-a-half-minute-long spot.
Patanjali's ad for Gonyle, a floor cleaner made from 'holy cow urine', eucalyptus oil, pine oil, lemongrass and anti-bacterial herbs, urges consumers to join the movement to save the cow by adopting the product.
The campaign is specifically targeted towards the Southern market.
The account was won post a multi-agency pitch.
Previously Kothari was working with Housing.com as chief executive officer.
37 ads belonged to the healthcare category, 31 to education, followed by 6 in the food and beverages category, and 5 in personal care. 19 advertisements were from other categories.
Mohanty in his new role will report to Senthil Kumar, chief creative officer, JWT India
The remaining heads of jury and full jury will be announced soon.