Scotch-Brite, a scrubbing brand and Scotchgard, a stain removal and fabric protection brand belong to 3M India.
The account was won after a multi-agency pitch.
As part of the mandate, the agency will deliver brand solutions across film, print, radio, outdoor, and activation.
Thu, 21 Sep 2017
Tallon, who is in charge of the brand in India, talks about its fight to reclaim its past glory.
Previously, Sengupta worked with TBWA as national creative director, following which, he set up Nineteen Films in 2013.
More brands could move advertising in-house, introduce automation across social and digital networks, use influencers more often, and put emphasis on user-generated and authentic content.
Tue, 19 Sep 2017
"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.
Ramaswamy had joined the agency as an executive creative director in the year 2016.