afaqs!

News Archive

Stories from Category : Advertising

Does IKEA's first ad for India meet expectations?

Advertising

Mon, 16 Jul 2018

After three years of 'understanding the Indian consumer' the furniture giant has rolled out its ad campaign here, weeks before the grand opening of its first store...

Scarecrow M&C Saatchi strengthens portfolio with seven FMCG brands

Advertising

Mon, 16 Jul 2018

The accounts will be handled by Scarecrow M&C Saatchi's Mumbai office.

FCB Ulka awarded integrated mandate for Tata AIA Life

Advertising

Mon, 16 Jul 2018

The agency had worked on a project for the same account in December last year. Now, it has won the mandate on a retainer.

Monte Carlo bets big on India, ropes in Publicis India to drive its creative mandate

Advertising

Thu, 12 Jul 2018

The agency won the account following a multi-agency pitch.

Publicis Beehive bags creative duties for Club Factory

Advertising

Thu, 12 Jul 2018

The brand also unveils pan India multi-media campaign.

Harvinder Pal Singh moves to OLX Group as head industries

Advertising

Wed, 11 Jul 2018

Prior to this, he was working as senior associate director - client engagement in CarDekho.

Miami Ad School to host strategic planning boot camp in Mumbai

Advertising

Mon, 09 Jul 2018

Partha Sinha (McCann), Santosh Desai (Future Brands), Subramanyeswar S (Lowe Lintas), Suraja Kishor (McCann), Sanjay Sharma (BBH India) and Sudeep Gohil (Publicis India), will teach in this boot camp.

Sidharth Loyal, managing director, Wieden + Kennedy, Quits

Advertising

Mon, 09 Jul 2018

Loyal worked with the agency for close to two years.

Sam Balsara to be inducted into IAA Hall of Fame at Leadership Awards

Advertising

Mon, 09 Jul 2018

In the past, Pradeep Guha, Ramesh Narayanan, I Venkat, Bharat Patel and Srinivasan Swamy have been inducted into the IAA Hall of Fame.

Are Kareena and Saif the right fit for Airbnb?

Advertising

Fri, 06 Jul 2018

As Airbnb hires the star couple to woo travellers with an appetite to try new ways of doing old things, we speak to Varun Raina on its first wide-reach India campaign.

"Spend time with your agency partners": Ambi Parameswaran to brand marketers, CMOs

Advertising

Fri, 06 Jul 2018

MG Parameswaran's ninth book is out. This one's called 'Sponge - Leadership Lessons I Learnt From My Clients'.

Ram Sehgal to be conferred with AAAI Lifetime Achievement Award 2018

Advertising

Fri, 06 Jul 2018

The award will be presented to Sehgal on July 26 in Mumbai.

Baggit raps 'mansplainers' on the knuckles

Advertising

Thu, 05 Jul 2018

In a new campaign titled #PutItOnTheTable, Baggit condemns 'mansplaining'. But will it help the brand sell more bags?