News Archive

Stories from Category : Digital

"We have started living so we can share on social media..." says team Vodafone Idea

Digital

Tue, 25 Sep 2018

Brand Idea's latest ad campaign #MeriRealLife calls for introspection on one's online image.

Has the early promise of online video been realised?

Digital

Tue, 25 Sep 2018

The improvement in bandwidth, accompanied by a fall in prices, gave the online publishing business new hope on the monetisation front thanks to online video. A reality check for 2018.

Samsung attempts tear-jerker with ad for Bixby Voice Assistant

Digital

Mon, 24 Sep 2018

Conceptualised by Cheil WW India, the video is based on a real-life story.

What publishers have learnt from experimenting with newer ad formats

Digital

Mon, 24 Sep 2018

Three publishers and one digital agency head hold forth with their views on a debate that is gathering considerable momentum in the digital world.

The Quint sweeps Digipub Awards 2018

Digital

Fri, 21 Sep 2018

Times Internet, Mathrubhumi and Vice India impress as well.

Why is the CMO of Bajaj Allianz doing a plank on LinkedIn?

Digital

Fri, 21 Sep 2018

We asked Chandramohan Mehra himself, the marketer in this new age 'ad'.

Govt mulls third notice to Whatsapp on tracing origin of fake messages

Digital

Fri, 21 Sep 2018

The government is working on guidelines to make it mandatory for companies to have their offices and top executives in India.

Obituary: The Digital Street's Prasanth Mohanachandran passes away

Digital

Fri, 21 Sep 2018

Mohanachandran was the founder and CEO of The Digital Street. He was 46 years old and is survived by his wife and parents.

Indian digital news publishers form first Digital News Publishers Association

Digital

Fri, 21 Sep 2018

The DNPA is formed by Dainik Bhaskar, India Today Group, NDTV, Hindustan Times, Indian Express, Times of India, Amar Ujala, Dainik Jagran, Eenadu and Malayala Manorama.

Hoichoi to launch 30 original shows and 12 original films

Digital

Thu, 20 Sep 2018

The OTT platform has plans to acquire 200 Bengali movies in the next one year.

Eros Now launches first original series - Side Hero

Digital

Thu, 20 Sep 2018

All eight episodes of the show starring Kunaal Roy Kapur will be available on the platform from September 24.

Amazon runs into copyright issues over its flagship campaign 'Apni Dukaan'

Digital

Thu, 20 Sep 2018

Pune-based businessman Ravi Jain, who registered apnidukaan.com as a domain name back in 2007, wants Amazon to stop using the campaign.

Flipkart infuses $500 mn ahead of Big Billion Days festive season sale

Digital

Wed, 19 Sep 2018

Both Flipkart and Amazon are expected to burn well above $1-1.5 billion in the current fiscal year.