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News Archive

Stories from Category : Digital

Can Saregama Carvaan's 'music box' find a market in the YouTube era?

Digital

Wed, 22 Nov 2017

A look at the brand's new five-minuter created by The Womb and directed by Amit Sharma.

Airtel, Idea, Vodafone add 4.74 mn subscribers in Oct

Digital

Wed, 22 Nov 2017

Airtel added 3.14 mn subscribers, followed by Vodafone which added 879,413 customers and Idea Cellular at 713,408.

Trai wants spectrum holding caps eased

Digital

Wed, 22 Nov 2017

Vodafone-Idea Cellular likely to retain all their airwaves after the merger.

When P&G got YouTuber Lilly Singh to endorse Pantene online

Digital

Tue, 21 Nov 2017

Titled #TelKoTelLagao, the campaign looks to replace good ol' hair oil.

Are creative thinkers using social media correctly?

Digital

Mon, 20 Nov 2017

It's time for brands to worry about building personalised memories for their admirers and not get caught up in the ROI struggle.

Make in India: Govt wants Apple to come out with a 'workable solution'

Digital

Fri, 17 Nov 2017

Things have started to move again for Apple ever since Meity has become the nodal ministry.

CARE downgrades Aircel loans to 'default' grade

Digital

Fri, 17 Nov 2017

The firm delayed interest repayments due to weak liquidity.

Unruly launches emotional targeting tool Unruly Custom Audiences in India

Digital

Fri, 17 Nov 2017

The tool has a targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad.

Amazon invested $1 billion in India e-com arm since January

Digital

Thu, 16 Nov 2017

Amazon reported that its international losses soared to $936 million in the three months that ended September.

FoxyMoron wins digital mandate for three Coty brands

Digital

Thu, 16 Nov 2017

The agency will handle digital mandate for Wella, OPI and Sally Hansen.

Vodafone India's Jan-Sept service revenue falls 16%

Digital

Wed, 15 Nov 2017

The company blamed competition from new operator Reliance Jio and incumbent players and GST for the weak results.

Airtel sells 4.49% stake in Infratel, raises Rs 3,325

Digital

Wed, 15 Nov 2017

The sale was done by Airtel via a wholly-owned subsidiary, Nettle Infrastructure Investments.