News Archive

Stories from Category : Digital

Spot the LG products in this video

Digital

Thu, 24 May 2018

The brand team integrates LG's products into a long-form film, a father-daughter story. We spoke to Amit Gujral, CMO, LG India, about the effort.

When a long copy ad masqueraded as an open letter by Virat Kohli

Digital

Wed, 23 May 2018

Snack brand Too Yumm gave its advertising an interesting spin by getting Virat's fans to ponder on whether he was cheating on his diet.

Paytm acquires Chennai-based TicketNew for $40 million

Digital

Wed, 23 May 2018

With this acquisition, Paytm hopes to take on major players such as BookMyShow.

Samsung gearing up to counter Xiaomi, launching four smartphones

Digital

Tue, 22 May 2018

South Korean major is increasing focus on retail to regain top spot.

"Our categories and the media habits of our TG make us a 'TV first' brand": HUL's Shiva Krishnamurthy

Digital

Mon, 21 May 2018

"...but digital in our media pie is increasing," says the marketer, in the context of Brooke Bond Red Label's latest communication under the 6-Pack Band umbrella.

Chatterbox launches marketing platform Chtrbox.com

Digital

Mon, 21 May 2018

Chtrbox.com will offer complete end-to-end solutions that make influencer marketing more automated, intelligent, and cost effective for brands and agencies.

Why binge-watching is catching on in rural areas

Digital

Fri, 18 May 2018

Our guest author presents his case.

Twitter to look at your conversation to identify the trolling instincts

Digital

Fri, 18 May 2018

The microblogging site is looking at the behavioural perspective, to improve the health of the conversation.

In-flight connectivity: Telecom companies are not enthusiastic

Digital

Fri, 18 May 2018

Business Standard spoke to various airlines officials who sounded quite optimistic about the service and wanted a workable solution that can be implemented.

Flipkart team up with Vietnam's Mobiistar to launch low-cost smartphones

Digital

Wed, 16 May 2018

The Company enters exclusive online partnership with Vietnam's Mobiistar to bring sub-Rs 10,000 devices here.

Vodafone India posts Rs 348.5 billion service revenue for the FY18

Digital

Wed, 16 May 2018

The firm said that revenue was impacted by reduction in interconnect usage charges.

Indic Languages and Content Marketing

Digital

Tue, 15 May 2018

... and how the two are closely tied to understanding changing consumer demands.