Wed, 17 Jan 2018
For now, telcos have emerged as one of the most viable distribution partners.
Bangalore, Hyderabad and Powai are primary targets for Star India's video-on-demand platform.
Tue, 16 Jan 2018
The agency will spread the brand message across digital and social from Mumbai...
Creativeland Asia Group's digital communication and content division company, 'Baaash' will be leading the efforts.
Paytm Money will be the fourth consumer brand that will deal in money market fund where users would be able to store cash and earn interest.
Reliance Jio unleashed another price war by reducing its average tariffs across offers by 10-25 per cent and increasing the data allowance 50 per cent on its packs.
The move will help telcos, including Reliance Jio, Vodafone, and Idea Cellular.
Thums Up Charged gets the highest audience engagement.
The agency won the account post a multi-agency pitch.
Trends like bundled offers, 4G-LTE feature phones could become mainstream in 2018.
According to the Telecom Regulatory Authority of India, Jio had 145.96 million subscribers at the end of October.
The fund infusion is necessary as it will enable both firms to go ahead with the mega merger, scheduled to close by the middle of this year.