News Archive

Stories from Category : Marketing

Essence makes senior appointments in APAC team

Marketing

Fri, 25 May 2018

Daphne Goh has joined as vice president and Aarti Bharadwaj as vice president, Client Analytics.

Spot the LG products in this video

Digital

Thu, 24 May 2018

The brand team integrates LG's products into a long-form film, a father-daughter story. We spoke to Amit Gujral, CMO, LG India, about the effort.

Manpasand Beverages takes on soft drink majors with health drink 'Siznal'

Marketing

Thu, 24 May 2018

Firm eyes urban kitty with honey-based vegetable-fruit blend juice products; will double capacity to 300,000 cases/day with Rs 6 bn capex.

When a long copy ad masqueraded as an open letter by Virat Kohli

Digital

Wed, 23 May 2018

Snack brand Too Yumm gave its advertising an interesting spin by getting Virat's fans to ponder on whether he was cheating on his diet.

Paytm acquires Chennai-based TicketNew for $40 million

Digital

Wed, 23 May 2018

With this acquisition, Paytm hopes to take on major players such as BookMyShow.

Cure.Fit buys Fitness First in an all-stock deal, plans expansion

Marketing

Wed, 23 May 2018

The company plans to launch a whole range of merchandise under its Cult.Fit platform by end of this year.

Samsung gearing up to counter Xiaomi, launching four smartphones

Digital

Tue, 22 May 2018

South Korean major is increasing focus on retail to regain top spot.

Partners Group, Kedaara Capital Fund to buy Vishal Mega Mart

Marketing

Tue, 22 May 2018

Though the deal size was not disclosed, sources said it was expected to be around Rs 50 billion.

Kopal Doshi joins Kellogg India as Sr. Manager - Digital Marketing

Marketing

Tue, 22 May 2018

Previously, Doshi worked with Times Network as deputy general manager marketing.

Marico's Nishant Gupta joins Treebo Hotels as Head of Brand and Marketing

Marketing

Tue, 22 May 2018

Previously, Gupta worked with Marico as group product head - male grooming portfolio.

eBuX becomes the e-commerce solution of choice for Mars chocolates and Kraft Heinz

Marketing

Tue, 22 May 2018

With this partnership, eBuX has made further inroads into the FMCG sector with its e-tailing commerce and analytics solutions.

"Our categories and the media habits of our TG make us a 'TV first' brand": HUL's Shiva Krishnamurthy

Digital

Mon, 21 May 2018

"...but digital in our media pie is increasing," says the marketer, in the context of Brooke Bond Red Label's latest communication under the 6-Pack Band umbrella.