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News Archive

Stories from Category : Marketing

Can Saregama Carvaan's 'music box' find a market in the YouTube era?

Digital

Wed, 22 Nov 2017

A look at the brand's new five-minuter created by The Womb and directed by Amit Sharma.

FMCG firms slash product prices

Marketing

Wed, 22 Nov 2017

Products whose GST rate was rationalised to 18% included chewing gum, chocolates, preparation for facial make-up, shaving and after-shave items, shampoos, etc.

Future Group eyes $1-trn revenue by 2047; gets Facebook, Google on board

Marketing

Wed, 22 Nov 2017

This plan includes opening 10,000 member-only Easyday stores to make it a Rs 1.5 lakh cr business opportunity.

Coca-Cola India to play by volume

Marketing

Wed, 22 Nov 2017

The global major eyes to roll-out a top line management system in 14 domestic markets.

Airtel, Idea, Vodafone add 4.74 mn subscribers in Oct

Digital

Wed, 22 Nov 2017

Airtel added 3.14 mn subscribers, followed by Vodafone which added 879,413 customers and Idea Cellular at 713,408.

Trai wants spectrum holding caps eased

Digital

Wed, 22 Nov 2017

Vodafone-Idea Cellular likely to retain all their airwaves after the merger.

When P&G got YouTuber Lilly Singh to endorse Pantene online

Digital

Tue, 21 Nov 2017

Titled #TelKoTelLagao, the campaign looks to replace good ol' hair oil.

Lenovo pips Dell as No. 2 PC seller: IDC

Marketing

Tue, 21 Nov 2017

Dell, whose share hovered in the 19-22% bracket so far in this calendar year, reported a 20% share in Q3.

Thums Up turns 40; Coca-Cola launches brand's first variant 'ThumsUp Charged'

Marketing

Tue, 21 Nov 2017

Here's a look at the press note sent by the brand team.

Are creative thinkers using social media correctly?

Digital

Mon, 20 Nov 2017

It's time for brands to worry about building personalised memories for their admirers and not get caught up in the ROI struggle.

Make in India: Govt wants Apple to come out with a 'workable solution'

Digital

Fri, 17 Nov 2017

Things have started to move again for Apple ever since Meity has become the nodal ministry.

CARE downgrades Aircel loans to 'default' grade

Digital

Fri, 17 Nov 2017

The firm delayed interest repayments due to weak liquidity.

Chinese firms raise interest in Indian durables

Marketing

Fri, 17 Nov 2017

Haier inaugurates Rs 600-cr industrial park in Pune.