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Stories from Category : Marketing

Gaurav 'Chutki' Gera and Mallika Dua on cracking virality

Digital

Fri, 20 Jan 2017

Why is virality elusive? How does one catch it? Digital Expert Nimesh Shah quizzed online video artistes Mallika Dua and Gaurav Gera about this at vdonxt asia 2017 last week.

Online Video Content: Create or Curate?

Digital

Fri, 20 Jan 2017

At a vdonxt asia 2017 session, ContentAsia's Janine Stein posed this question to Sony Liv's Uday Sodhi, Web Talkies' Virendra Shahaney, One Digital's Gurpreet Singh and OML's Ajay Nair.

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Digital

Fri, 20 Jan 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion.

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

Fri, 20 Jan 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week.

Where will the next 100 million consumers of online video come from?

Digital

Fri, 20 Jan 2017

At vdonxt asia 2017, Vanita Kohli-Khandekar got media expert Paritosh Joshi, Spuul's Subin Subaiah and Mindshare's Vinod Thadani to discuss this.

Coca-Cola consolidates bottling operations in India

Marketing

Fri, 20 Jan 2017

The move comes after periods of lower growth and troubles with its plants last year.

Yatra unveils new brand identity, gets a red-hot logo

Digital

Fri, 20 Jan 2017

New logo conveys a seamless travel experience delivered via Yatra's new marketplace model.

When Ola got drunk

Digital

Thu, 19 Jan 2017

The brand's funny Twitter campaign sought to discourage people from drunk driving.

"You can buy views, but not shares": Unruly's Vijay Anand Kunduri

Digital

Thu, 19 Jan 2017

Vijay Anand Kunduri, commercial director, ASEAN and India, Unruly, spoke about the science of sharing, at vdonxt asia 2017.

Warburg Pincus buys 14% stake in PVR for Rs 820 cr

Marketing

Thu, 19 Jan 2017

Warburg bought stake from affiliates of PE firm Multiples Alternate Asset Mgmt and PVR's founders.

Starbucks unveils Teavana in India; keeps pricing competitive

Marketing

Thu, 19 Jan 2017

The coffeehouse chain is introducing tea as a core offering in 88 stores in India.

Maruti Suzuki positions 'Alto' as a car 'Made for India' with its latest brand campaign

Marketing

Thu, 19 Jan 2017

Maruti Suzuki shares the eclectic side of Indian with its latest brand campaign 'Alto, Made for India. Lets Go India'.

When Ching's got Yash Raj to crack an agency brief...

Digital

Wed, 18 Jan 2017

Ajay Gupta of Capital Foods and Ashish Patil of Y-Films take us through the success that was 'Ranveer Ching Returns' at vdonxt asia 2017.