News Archive

Stories from Category : Marketing

Samsung attempts tear-jerker with ad for Bixby Voice Assistant

Digital

Mon, 24 Sep 2018

Conceptualised by Cheil WW India, the video is based on a real-life story.

What publishers have learnt from experimenting with newer ad formats

Digital

Mon, 24 Sep 2018

Three publishers and one digital agency head hold forth with their views on a debate that is gathering considerable momentum in the digital world.

The Quint sweeps Digipub Awards 2018

Digital

Fri, 21 Sep 2018

Times Internet, Mathrubhumi and Vice India impress as well.

Why is the CMO of Bajaj Allianz doing a plank on LinkedIn?

Digital

Fri, 21 Sep 2018

We asked Chandramohan Mehra himself, the marketer in this new age 'ad'.

Govt mulls third notice to Whatsapp on tracing origin of fake messages

Digital

Fri, 21 Sep 2018

The government is working on guidelines to make it mandatory for companies to have their offices and top executives in India.

After gold and diamond, Titan forays into silver jewellery segment

Marketing

Fri, 21 Sep 2018

Titan would source silver from global markets such as Bangkok, and would start manufacturing in India within the next 3-6 months through third-party vendors.

Hoichoi to launch 30 original shows and 12 original films

Digital

Thu, 20 Sep 2018

The OTT platform has plans to acquire 200 Bengali movies in the next one year.

Eros Now launches first original series - Side Hero

Digital

Thu, 20 Sep 2018

All eight episodes of the show starring Kunaal Roy Kapur will be available on the platform from September 24.

Amazon runs into copyright issues over its flagship campaign 'Apni Dukaan'

Digital

Thu, 20 Sep 2018

Pune-based businessman Ravi Jain, who registered apnidukaan.com as a domain name back in 2007, wants Amazon to stop using the campaign.

Samara-Amazon bags Aditya Birla Group's retail chain More for Rs 42 bn

Marketing

Thu, 20 Sep 2018

Aditya Birla Group exits food and grocery retail business.

PepsiCo going local in branded snacks, betting aggressively on Kurkure

Marketing

Thu, 20 Sep 2018

PepsiCo is now foraying into baked snacks, a trend that is seeing rising demand with a more health-conscious mindset among consumers.

A branding trip down mythology lane

Marketing

Wed, 19 Sep 2018

Indian mythology and branding.

Flipkart infuses $500 mn ahead of Big Billion Days festive season sale

Digital

Wed, 19 Sep 2018

Both Flipkart and Amazon are expected to burn well above $1-1.5 billion in the current fiscal year.