News Archive

Stories from Category : Marketing

How are OTT players fighting the distribution challenge?

Digital

Wed, 17 Jan 2018

For now, telcos have emerged as one of the most viable distribution partners.

Hotstar's new campaign targeting enthusiasts minds to run till January 22

Digital

Wed, 17 Jan 2018

Bangalore, Hyderabad and Powai are primary targets for Star India's video-on-demand platform.

Chinese bicycle sharing giant Ofo launches service in seven Indian cities

Marketing

Tue, 16 Jan 2018

The Alibaba-backed firm is looking at India as its next big global market.

Kia Motors India makes senior level appointments

Marketing

Tue, 16 Jan 2018

Manohar Bhat has been appointed as head of marketing and sales and Yong S. Kim as executive director.

French food-products firm Danone shuts down dairy business in India

Marketing

Fri, 12 Jan 2018

Bulk of its revenue in India comes from nutrition business that focuses on infants and adults.

... vdonxt asia is back!

Digital

Thu, 11 Jan 2018

The second edition of vdonxt asia, a convention on the business of digital video, will be held on January 18-19, 2018, in Mumbai. Over 45 speakers will take to the stage.

100% FDI in retail: Boost to fashion firms, Apple may still stay away

Marketing

Thu, 11 Jan 2018

The Cabinet approval would help more than 200 fashion and apparel brands who are lined up to enter India.

Bajaj hoping to re-Discover the executive segment with new bike models

Marketing

Thu, 11 Jan 2018

The Discover 125 has been selling without any sales and advertising push for the last two-and-a-half years.

Pizza Hut appoints Ventureland Asia to enhance its performance and online marketing strategy

Digital

Wed, 10 Jan 2018

Creativeland Asia Group's digital communication and content division company, 'Baaash' will be leading the efforts.

Paytm sets up investment and wealth management unit for its users

Digital

Wed, 10 Jan 2018

Paytm Money will be the fourth consumer brand that will deal in money market fund where users would be able to store cash and earn interest.

New Year Offer: Reliance Jio shows telecom price war is far from over

Digital

Wed, 10 Jan 2018

Reliance Jio unleashed another price war by reducing its average tariffs across offers by 10-25 per cent and increasing the data allowance 50 per cent on its packs.

Ola plans to go Down Under, eyes Australia and New Zealand for expansion

Marketing

Wed, 10 Jan 2018

The two new markets are overwhelmingly dominated by Uber, which has been able to edge out local start-ups.

Telecom panel for higher limit on spectrum holding for mobile operators

Digital

Wed, 10 Jan 2018

The move will help telcos, including Reliance Jio, Vodafone, and Idea Cellular.