News Archive

Stories from Category : Marketing

Flipkart to hire 1,200 people in 2017: Start-up sector to get a boost

Digital

Tue, 28 Mar 2017

Loss of investor confidence in Flipkart last year sparked off a chain reaction in startup sector.

Big Basket, Haldiram, Amul among 101 cold chain projects okayed

Marketing

Tue, 28 Mar 2017

Estimated investment: Rs 31,00 cr, of which Rs 838 cr to come from Centre, rest from private sector.

Patanjali is India's Buzziest Brand; Amazon, Jio follow...

Marketing

Fri, 24 Mar 2017

In the 12th edition of India's Buzziest Brands, the most exciting edition ever, Baba Ramdev's Patanjali has emerged has the No.1 brand. At No.2 is last year's winner Amazon. At No.3 is Jio, a first-timer at the Buzzies.

Bharti Airtel ramps up 4G data with Rs 1,600-cr Tikona deal

Digital

Fri, 24 Mar 2017

With the deal, Airtel is gearing up to face Jio with strong data offering, faster customer addition.

Amazon India to invest $515 mn in food retail business over next 5 years

Digital

Fri, 24 Mar 2017

Last year, govt allowed 100% FDI in multi-brand food retail.

GoDaddy sharpens focus on India

Digital

Thu, 23 Mar 2017

The company says it has managed to bring 750,000 SMBs on its platform.

French retailer Auchan scouts India all over again

Marketing

Thu, 23 Mar 2017

Auchan and another French retailer, Carrefour, exited India in 2014.

USD 30bn of Indian fashion market to be digitally influenced by 2020: BCG-Facebook Report

Digital

Thu, 23 Mar 2017

As per the 'Fashion Forward 2020' report, this digital transformation is happening on the mobile with as many as 85 per cent online apparel shoppers preferring mobile over any other device.

Durex cashes on its youth-centric image, launches Durex Jeans!

Marketing

Wed, 22 Mar 2017

Durex, the popular condom brand, enters into apparel category, set to launch Durex Jeans.

Why Raj Nayak feels subscription is the only way forward for online video platforms

Digital

Wed, 22 Mar 2017

On the sidelines of FICCI-Frames 2017 we spoke to Raj Nayak, CEO, Colors about the future of online video in this market.

FMCG companies streamline supply chains ahead of roll-out

Marketing

Wed, 22 Mar 2017

Currently, consumer goods cos have warehouses in every state to avoid paying a 2% CST for goods sale.

Finance Ministry rejects Apple's demands for tax sops to 'Make in India'

Digital

Wed, 22 Mar 2017

Apple sought exemption from mandatory local sourcing of components for its products.

Bharti Airtel may benefit from Vodafone-Idea deal

Digital

Wed, 22 Mar 2017

Bharti may look at gaining market share pre-merger and benefit from a lower capex intensity.