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News Archive

Stories from Category : Marketing

Is it time to bury the logo?

Marketing

Fri, 24 Feb 2017

The logo is under attack, cautions the author.

MobiKwik to invest Rs 300 cr to expand user base

Digital

Fri, 24 Feb 2017

Company is in talks with multiple investors for its next round of funding.

Tolexo may lay off 300 people

Digital

Fri, 24 Feb 2017

The company is apparently shutting down its online operations.

Snapdeal orders mass lay-off

Digital

Thu, 23 Feb 2017

Also, FreeCharge to be sold off for $300 million.

Jio boost sparks 11% rally in RIL shares

Digital

Thu, 23 Feb 2017

Shares climb to highest since May 2008; Mukesh Ambani-led firm adds Rs 38,732 cr in market value.

Microsoft logs on to Aadhaar to tap into social networking

Digital

Thu, 23 Feb 2017

Use of Aadhaar will allow Microsoft to bring on board millions in small towns and rural areas.

OMG!!.. OMG!!.. #OMGTR! Nissan GT-R creates world-record by drawing largest ever country map

Marketing

Thu, 23 Feb 2017

Nissan GT-R to enter the Limca Book of Records with 'Map of India' campaign, a #LegendarySalute to the nation by creating the world's largest outline of India.

Cannabrand: The first ever marijuana marketing brand

Marketing

Thu, 23 Feb 2017

As the legality of marijuana becomes less of a novelty in the US, the two-year old agency's mission is to 'rebrand cannabis'

Bharti Airtel to acquire Telenor India

Marketing

Thu, 23 Feb 2017

As part of the agreement, Airtel will acquire Telenor's running operations in all its seven circles.

Instagram now allows multiple photos, videos in single post

Digital

Thu, 23 Feb 2017

Advertisers will also be able show more photos of their products in the ad carousel.

Flipkart's Aditya Swamy to join Google

Digital

Wed, 22 Feb 2017

Prior to Flipkart, Swamy was executive vice president, Viacom 18 Media and business head, MTV and MTV Indies.

Jio to go pay from April 1, but keeps goodies rolling

Digital

Wed, 22 Feb 2017

Attractive offering from April 1 will cause more stress for Airtel, Vodafone, Idea.

Govt yet to take unanimous stand on Apple demands

Digital

Tue, 21 Feb 2017

Apple also wants to open its own stores in India.