News Archive

Stories from Category : Marketing

Creating good B2B content marketing strategies is tough

Digital

Fri, 20 Jul 2018

But our guest author provides some tips.

International traveller inflow into India to grow to 12.8 mn by 2022: Google-KPMG Report

Marketing

Fri, 20 Jul 2018

The newly launched report by Google and KPMG highlights the growth opportunity for Indian business in international markets.

Trai notifies new rules to check pesky calls and spam messages

Digital

Fri, 20 Jul 2018

Trai has asked telecom operators to put in place the blockchain-based solution in the next five months.

Check fake news or face legal action, govt warns WhatsApp in second notice

Digital

Fri, 20 Jul 2018

WhatsApp to be treated as abettors if fail to check circulation of rumours.

Social Kinnect bags the digital marketing mandate for Indigo Nation

Marketing

Fri, 20 Jul 2018


The agency will build a stronger brand connect with the younger generation and bridge the gap between online and offline audiences.

How is the Plastic Ban affecting businesses?

Digital

Thu, 19 Jul 2018

The recent plastic ban in Maharashtra and UP -violation of which can lead to a penalty of upto Rs.25,000- is being discussed and dissected online and offline. Meanwhile, we wonder: how are businesses in the e-commerce and 'delivery ecosystem' coping?

3 reasons ad folks should take a more honest look at Facebook

Digital

Thu, 19 Jul 2018

Privacy, addiction, depression.

LOTS to invest Rs 10 bn in 5 yrs, launch e-commerce platform in 3 weeks

Marketing

Thu, 19 Jul 2018

The company, a part of $50-billion Charoen Pokphand (CP) Group, opened its first store in New Delhi on Wednesday.

"Comedy is the most consumed genre of content among Millennials": Ali Harris Shere, Britannia

Digital

Wed, 18 Jul 2018

The brand has created multi-episode digital content with comedians Abish Mathew and Mallika Dua.

Branding wisdom from Russia 2018

Marketing

Wed, 18 Jul 2018

Football-flavoured lessons for brand managers.

"We are way behind YouTube and Hotstar in India": Netflix's Reed Hastings

Digital

Wed, 18 Jul 2018

Netflix released its Q2 results on Monday and due to subscriber numbers falling short, the OTT platform's stock went down by 10 per cent.

Nestle India breaks into Rs 1 trillion market cap club after HUL and ITC

Marketing

Wed, 18 Jul 2018

Nestle India had reported a better than expected 38 per cent year-on-year (y-o-y) growth in net profit at Rs 4.24 billion in the March quarter.

This 8.5-minute video looks like a web series episode

Digital

Tue, 17 Jul 2018

We spoke to Zoomcar about its digital content marketing effort.