The group has also appointed Saurav Banerjee as Co-CEO, NDTV Group and Ravi Asawa as CFO.
Zee TV's Kumkum Bhagya is the second most watched show in U+R and Urban markets.
Lintas Mediahub will offer media strategy, communications planning, media planning and buying across all touch-points, both on and offline.
Shriyan will now oversee the performance of the group's four offices in the country, as well as drive its further expansion across the country to accommodate the demands of new growth.
Wed, 06 Dec 2017
The two day summit kicked off yesterday with 'The Digital Takeover' as its theme.
Previously, he was associated with CNBC TV18, CNN IBN and CNBC Awaaz.
Previously, Iyer was working as executive vice president and business head, &TV - ZEEL Group.
The India chapter will be helmed by Publicis India's Sudeep Gohil.
He will continue to serve as chairman and CEO of Star India.