News Archive

Stories from Category : Media

GEC Watch: Colors' Naagin-3 is the most watched show in U+R and Urban markets

Media

Thu, 21 Jun 2018

Zee Anmol continues to lead in U+R and Rural markets.

BARC THiNK: Audiences in South India consume maximum television throughout the year

Media Publishing

Tue, 12 Jun 2018

A look at all the trends mapped by BARC India in it's new research named Seasonality & TV Trends 2018.

Star India and The IPL Jackpot: An Analysis

Media Publishing

Mon, 11 Jun 2018

The broadcaster has seen an overall growth of 15 per cent in total viewership of IPL 11 compared to IPL 10 on Sony. The final match saw a growth of 41 per cent.

Indigo Paints ropes in Initiative as media AOR

Media

Mon, 11 Jun 2018

The account will be managed by Initiative's Mumbai office.

"The idea is to renew our relationship with readers": Sanjeev Bhargava, Brand Director, TOI

Media

Thu, 07 Jun 2018

The Times of India creates city montages for Mumbai, Bengaluru, Delhi, Kolkata and Chennai in a campaign that promotes its metro supplements.

GEC Watch: Zee Anmol continues to lead in U+R and Rural markets

Media

Thu, 07 Jun 2018

Zee TV continues to lead in Urban market.

Nickelodeon to launch a new magic show - Rudra

Media Publishing

Wed, 06 Jun 2018

The show will go on-air from June 11, at 7.25 pm, Monday to Friday.

"Shashi Sinha is expecting a lot from me in this new role": Vaishali Verma, CEO, Initiative

Media Planning & Buying

Mon, 04 Jun 2018

The newly appointed CEO of Initiative speaks about her plans for the agency.

Day 2: Pro Kabaddi player auction sees Rs 460 million spent

Media Publishing

Fri, 01 Jun 2018

Haryana Steelers made the highest bid of the season, and in the league so far, for Monu Goyat at Rs 15.1 million.

&flix to replace Zee Studio as ZEEL's English movie channel

Media Publishing

Thu, 31 May 2018

The new channel that will launch on June 3 is being promoted through TVC, digital, outdoor, and print campaigns.

Zee Media ropes in Tarun Katial as CEO - ZEE5 India

Media Publishing

Thu, 31 May 2018

Katial will report to Amit Goenka, chief executive officer - International Broadcasting Business and ZEE5 Global.

Madison Media bags Continental Coffee media mandate

Media

Thu, 31 May 2018

The acount was awarded following a multi-agency pitch.

GEC Watch: Zee TV continues to lead in Urban market

Media

Thu, 31 May 2018

Zee Anmol continues to lead in U+R and Rural markets.