The IRS 2017 study gives us some new norms in media measurement.
The idea for SonyLiv is to go local and not just repurpose international content, Uday Sodhi tells Ritwik Sharma.
The account size is estimated to be in the range of INR 50 crores.
Thu, 01 Feb 2018
Previously done for creative purposes, cross pollination of characters and storylines is now a business strategy for GECs. A look at the trend.
"It'll take that one show for all of us to start downloading apps, paying for digital content:" Ekta KapoorMedia Publishing
Tue, 23 Jan 2018
The joint managing director and creative director - Balaji Telefilms said this while delivering a keynote at vdonxt asia 2018.