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News Archive

Stories from Category : Media

Is the media agency all about rates?

Media

Fri, 16 Feb 2018

Yes? Think again.

Fake news on social media could give print a 'new normal'

Media Publishing

Fri, 16 Feb 2018

The IRS 2017 study gives us some new norms in media measurement.

Death of TV as we know it...

Media Publishing

Thu, 15 Feb 2018

An analysis of the structural changes that TV as a device, content made for TV and broadcast networks that feed content into TV, are going through.

Mallikarjun Das quits Starcom India

Media

Wed, 14 Feb 2018

Das joined the agency as CEO in 2011.

Our focus is device-agnostic content: Sony Pictures Network's Uday Sodhi

Media Publishing

Mon, 12 Feb 2018

The idea for SonyLiv is to go local and not just repurpose international content, Uday Sodhi tells Ritwik Sharma.

Carat to handle ZEE5's media mandate

Media Planning & Buying

Mon, 12 Feb 2018

The agency will manage media planning and buying for the soon-to-be launched digital platform.

Muthoot Pappachan Group assigns media mandate to Havas Media, India

Media Planning & Buying

Wed, 07 Feb 2018

The account size is estimated to be in the range of INR 50 crores.

'Mahasangams' 2.0: Why TV channels love this strategy

Media Publishing

Thu, 01 Feb 2018

Previously done for creative purposes, cross pollination of characters and storylines is now a business strategy for GECs. A look at the trend.

TV18 to increase stake to 51% in Viacom18

Media Publishing

Wed, 31 Jan 2018

The deal has been furnished for a cash consideration of $20 million.

Ali Hussein appointed as COO - Eros Digital

Media

Wed, 24 Jan 2018

He will be spearheading Eros' digital initiatives including Eros Now.

Shubhranshu Singh moves on from Star Sports

Media Publishing

Wed, 24 Jan 2018

Singh has been working with Star Sports since December 2013.

"It'll take that one show for all of us to start downloading apps, paying for digital content:" Ekta Kapoor

Media Publishing

Tue, 23 Jan 2018

The joint managing director and creative director - Balaji Telefilms said this while delivering a keynote at vdonxt asia 2018.

IRS 2017: TOI, Dainik Jagran top

Media Publishing

Fri, 19 Jan 2018

A look at the press release.