The channel will serve the expanding universe of the national English audience which is seeing growth on account of increased awareness of socio-economic issues and rapid digitisation.
Naagin Season - 2 went on to become the most watched show in Urban, Rural and U+R markets.
Chakravarti will report to Ravish Kumar, senior executive vice president - Colors Kannada, Super, Bangla and Odia, Viacom18.
The agency will be handling the entire digital marketing strategy, social media presence, media buying and production.
Zee TV's Kumkum Bhagya went on to become the most watched show in U+R markets.
Cricketers got total of 74 brands whereas non-cricket athletes got 82 brand endorsements.
FOMA 2017 will be held in Singapore on March 22.
Fri, 10 Mar 2017
Sony Pictures Networks India has sold nearly all its ad inventory, worth Rs. 1,300 crore. 12 sponsors are on board. The tournament will be broadcast between April 5 and May 21.
Naagin - Season 2 was the most watched show in Urban, Rural and U+R markets.
Previously the account was with Madison Media.
While Videocon d2h and Airtel will offer Netflix content via the DTH service, the Vodafone deal is for prepaid programmes.
Naagin - Season 2 retained its top programme slot in all the markets.