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News Archive

Stories from Category : Media Planning

Carat to handle ZEE5's media mandate

Media Planning & Buying

Mon, 12 Feb 2018

The agency will manage media planning and buying for the soon-to-be launched digital platform.

Muthoot Pappachan Group assigns media mandate to Havas Media, India

Media Planning & Buying

Wed, 07 Feb 2018

The account size is estimated to be in the range of INR 50 crores.

Perfetti Van Melle India retains Wavemaker India for media duties

Media Planning & Buying

Mon, 15 Jan 2018

Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.

Emerald Media acquires controlling stake in Cosmos-Maya

Media Planning & Buying

Thu, 11 Jan 2018

Capital from the investment will help Cosmos-Maya with strategic growth initiatives and creating global IPs to further increase footprint.

Cipla Health appoints OMD Mudramax as media agency

Media Planning & Buying

Mon, 18 Dec 2017

The account was won post a multi-agency pitch.

Kraft Heinz appoints Starcom as media agency

Media Planning & Buying

Mon, 18 Dec 2017

The incumbent agency on the account was IPG Mediabrands.

OMD India bags media mandate of Levi's

Media Planning & Buying

Mon, 11 Dec 2017

The account will be managed by the agency's Bengaluru office.

Zenith retains media mandate for Nestlé in India

Media Planning & Buying

Thu, 07 Dec 2017

The account was retained post a multi-agency pitch.

MullenLowe Mediahub launches as Lintas Mediahub in India

Media Planning & Buying

Thu, 07 Dec 2017

Lintas Mediahub will offer media strategy, communications planning, media planning and buying across all touch-points, both on and offline.

Harish Shriyan promoted as CEO, Omnicom Media Group India

Media Planning & Buying

Thu, 07 Dec 2017

Shriyan will now oversee the performance of the group's four offices in the country, as well as drive its further expansion across the country to accommodate the demands of new growth.

Account Planning Group to begin operations in India

Media Planning & Buying

Tue, 05 Dec 2017

The India chapter will be helmed by Publicis India's Sudeep Gohil.

Publicis Communications announces merger of Solutions with Arc Worldwide

Media Planning & Buying

Wed, 29 Nov 2017

While Solutions is a digital experiential arm, Arc Worldwide is a brand activations and experiential shopper agency.

Initiative wins global media mandate for The Lego Group

Media Planning & Buying

Tue, 28 Nov 2017

The account was won post a multi-agency pitch.