News Archive

Stories from Category : Media Planning

Bajaj Corp initiates media pitch

Media Planning & Buying

Wed, 17 May 2017

The account size is upwards of Rs.80 crore.

MEC India appoints Ravi Sekhar KV as Chief Digital Officer

Media Planning & Buying

Tue, 16 May 2017

KV will be based in Mumbai and will report to T Gangadhar, managing director, MEC South Asia.

MediaCom retains media mandate for Bosch-Siemens in India

Media Planning & Buying

Wed, 10 May 2017

The agency retained the account following a review process.

Starcom India wins media mandate for Luminous

Media Planning & Buying

Wed, 03 May 2017

The account was won post a multi-agency pitch.

Madison World acquires majority stake in brand-comm

Media Planning & Buying

Wed, 03 May 2017

The 18-year-old communications consulting company has six offices and over 40 PR consultants across India.

Goibibo appoints MediaCom as its media agency

Media Planning & Buying

Thu, 27 Apr 2017

The account will be managed and supervised by the agency's Gurgaon office.

comScore Announces Launch of MMX Multi-Platform, enhances Mobile Metrix in India

Media Planning & Buying

Mon, 24 Apr 2017

The cross-platform measurement body will also upgrade its enumeration source for India to the I-Cube™ universe.

GroupM's agency Essence sets up Global Analytics Hub in India

Media Planning & Buying

Mon, 17 Apr 2017

Global Analytics Hub will help Essence meet robust demand in analytics and data-driven solutions globally.

Duroflex appoints Lodestar UM as its media agency

Media Planning & Buying

Tue, 04 Apr 2017

The account was won post a multi-agency pitch.

triggerbridge to consult with Godrej & Boyce for media pitch

Media Planning & Buying

Tue, 04 Apr 2017

triggerbridge will help Godrej & Boyce identify the right media and digital agency partner.

Carat announces key appointments

Media Planning & Buying

Tue, 04 Apr 2017

Mayank Bhatnagar has joined the agency as senior vice president and will lead the Mondelez business in India while Vinita Pachisia has been roped in as vice president, buying for Mondelez.

GroupM joins hand with OpenSlate to increase brand safety on YouTube

Media Planning & Buying

Fri, 31 Mar 2017

Google to facilitate OpenSlate's delivery of safeguards and greater transparency to advertising clients served by GroupM agencies.