News Archive

Stories from Category : Media Planning

Monk Media Network wins digital duties for LIVitup! and HERBOfit

Media Planning & Buying

Tue, 21 Mar 2017

The agency will be handling the entire digital marketing strategy, social media presence, media buying and production.

Non-cricket sports sponsorship up by 83.5 per cent in 2016: ESP Report

Media Planning & Buying

Fri, 17 Mar 2017

Cricketers got total of 74 brands whereas non-cricket athletes got 82 brand endorsements.

Lodestar UM bags media mandate for M.P Birla Cement

Media Planning & Buying

Wed, 08 Mar 2017

Previously the account was with Madison Media.

McDonald's appoints MOMS as Outdoor agency

Media Planning & Buying

Thu, 23 Feb 2017

The agency will handle the entire outdoor media mandate for the brand across the country.

Lokmat Media appoints Ayaz Memon as Editorial Advisor, Sports

Media Planning & Buying

Tue, 21 Feb 2017

With Memon's appointment Lokmat aims to bring its readers high quality sports reportage.

MEC India bags media duties of The Hindu Group

Media Planning & Buying

Mon, 30 Jan 2017

The account will be handled by MEC's Chennai branch.

Madison Media is NestAway Media's AOR

Media Planning & Buying

Fri, 27 Jan 2017

The agency's Bangalore office has won the business.

Starcom India bags Nickelodeon India's media mandate

Media Planning & Buying

Fri, 27 Jan 2017

The mandate, encompasseing the franchise's Nick, Sonic, Nick Junior and Nick HD+ channels, has been won after a multi-agency pitch.

GroupM agrees to acquire controlling interest in MediaCom India

Media Planning & Buying

Wed, 25 Jan 2017

While MediaCom India will continue operating as an independent brand, the agency will have the access to GroupM's global infrastructure.

Starcom wins global media mandate for Merck Consumer Healthcare

Media Planning & Buying

Tue, 24 Jan 2017

The agency will handle media responsibilities for Merck's Consumer Healthcare brands including Neurobion, Bion3, Nasivin, Seven Seas, DoloNeurobion and Femibion, across markets.

MEC India to handle media duties for

Media Planning & Buying

Thu, 12 Jan 2017

The account will be handled by MEC's Mumbai branch.

Havas Media bags media duties for Foyr

Media Planning & Buying

Fri, 23 Dec 2016

The account will be handled from the agency's Bengaluru office.

GroupM announces the global launch of [m]PLATFORM

Media Planning & Buying

Wed, 30 Nov 2016

The platform will improve advertisers' ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media.