News Archive

Stories from Category : Media Planning

comScore Announces Launch of MMX Multi-Platform, enhances Mobile Metrix in India

Media Planning & Buying

Mon, 24 Apr 2017

The cross-platform measurement body will also upgrade its enumeration source for India to the I-Cube™ universe.

GroupM's agency Essence sets up Global Analytics Hub in India

Media Planning & Buying

Mon, 17 Apr 2017

Global Analytics Hub will help Essence meet robust demand in analytics and data-driven solutions globally.

Duroflex appoints Lodestar UM as its media agency

Media Planning & Buying

Tue, 04 Apr 2017

The account was won post a multi-agency pitch.

triggerbridge to consult with Godrej & Boyce for media pitch

Media Planning & Buying

Tue, 04 Apr 2017

triggerbridge will help Godrej & Boyce identify the right media and digital agency partner.

Carat announces key appointments

Media Planning & Buying

Tue, 04 Apr 2017

Mayank Bhatnagar has joined the agency as senior vice president and will lead the Mondelez business in India while Vinita Pachisia has been roped in as vice president, buying for Mondelez.

GroupM joins hand with OpenSlate to increase brand safety on YouTube

Media Planning & Buying

Fri, 31 Mar 2017

Google to facilitate OpenSlate's delivery of safeguards and greater transparency to advertising clients served by GroupM agencies.

Hewlett Packard Enterprise appoints Adronik Media as digital agency

Media Planning & Buying

Tue, 28 Mar 2017

The agency will be responsible for the brand's digital marketing services which includes paid, owned and earned media activities.

Monk Media Network wins digital duties for LIVitup! and HERBOfit

Media Planning & Buying

Tue, 21 Mar 2017

The agency will be handling the entire digital marketing strategy, social media presence, media buying and production.

Non-cricket sports sponsorship up by 83.5 per cent in 2016: ESP Report

Media Planning & Buying

Fri, 17 Mar 2017

Cricketers got total of 74 brands whereas non-cricket athletes got 82 brand endorsements.

Lodestar UM bags media mandate for M.P Birla Cement

Media Planning & Buying

Wed, 08 Mar 2017

Previously the account was with Madison Media.

McDonald's appoints MOMS as Outdoor agency

Media Planning & Buying

Thu, 23 Feb 2017

The agency will handle the entire outdoor media mandate for the brand across the country.

Lokmat Media appoints Ayaz Memon as Editorial Advisor, Sports

Media Planning & Buying

Tue, 21 Feb 2017

With Memon's appointment Lokmat aims to bring its readers high quality sports reportage.

MEC India bags media duties of The Hindu Group

Media Planning & Buying

Mon, 30 Jan 2017

The account will be handled by MEC's Chennai branch.