Thu, 24 May 2018
Someshwar will start his journey with HT Media on August 1.
Traditionally popular with female viewers, Indian Premier League (IPL) has this season seen women accounting for 40% of its viewership; the average time spent watching this property has risen 7%.
The Indian Statistical Institute, Kolkata, has completed the certification for BARC India's original design of 22,000 homes and the expanded 33,000 panel.
Union Minister of Youth Affairs and Sports Minister Rajyavardhan Singh Rathore recently took the independent charge as Minister of State in the Ministry of Information and Broadcasting.
The urban market contributed to 492 million impressions for the first 34 matches of the IPL.
Its kids channel, a laggard in the genre for years, hit No 2 rank last week, just behind Nickelodeon.
The I&B ministry had issued a circular last December asking national TV channels for Rs 100,000 and regional broadcasters for Rs 50,000 every time they asked for permission to temporary uplink a live event, change their channel name or logo or their satellite amongst others.
Prior to this, Srivastava has worked with ZenithOptimedia and MediaCom.
In terms of viewership, impressions in million, the tournament has seen a 27 per cent jump over the last year.