The channel will serve the expanding universe of the national English audience which is seeing growth on account of increased awareness of socio-economic issues and rapid digitisation.
Naagin Season - 2 went on to become the most watched show in Urban, Rural and U+R markets.
Chakravarti will report to Ravish Kumar, senior executive vice president - Colors Kannada, Super, Bangla and Odia, Viacom18.
Zee TV's Kumkum Bhagya went on to become the most watched show in U+R markets.
Fri, 10 Mar 2017
Sony Pictures Networks India has sold nearly all its ad inventory, worth Rs. 1,300 crore. 12 sponsors are on board. The tournament will be broadcast between April 5 and May 21.
Naagin - Season 2 was the most watched show in Urban, Rural and U+R markets.
While Videocon d2h and Airtel will offer Netflix content via the DTH service, the Vodafone deal is for prepaid programmes.
Naagin - Season 2 retained its top programme slot in all the markets.
...in the infotainment genre..." Sony BBC Earth will go live on March 6, 2017, in both standard and high definition versions.
The account was won post a multi-agency pitch.