Here's how Durex is promoting Meetha Paan, Kaala K...
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Is a 'bigger' media agency always 'better' for your brand?
Media Planning & BuyingIf you think so, think again.
Account Planning Group announces board members for India Chapter
Media Planning & BuyingThe committee would work towards equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.
Mother Dairy appoints Wavemaker as media agency
Media Planning & BuyingThe account was won post a multi-agency pitch.
Havas Media to handle Bajaj Allianz Life Insurance's media duties
Media Planning & BuyingThe account size is estimated to be upwards of Rs 50 crores.
Havmor Ice Cream assigns TV media duties to Purnima Advertising
Media Planning & BuyingPreviously, Mediacom handled TV media duties for the brand. Currently, the agency is handling brand's media planning and buying duties for print, radio and OOH platforms.
Mindshare South Asia makes key appointments in leadership roles
Media Planning & BuyingAmin Lakhani elevated to president, client leadership - Mindshare India; Anita Kotwani is senior VP, new business.
Carat to handle ZEE5's media mandate
Media Planning & BuyingThe agency will manage media planning and buying for the soon-to-be launched digital platform.
Muthoot Pappachan Group assigns media mandate to Havas Media, India
Media Planning & BuyingThe account size is estimated to be in the range of INR 50 crores.
Perfetti Van Melle India retains Wavemaker India for media duties
Media Planning & BuyingMaxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.
Emerald Media acquires controlling stake in Cosmos-Maya
Media Planning & BuyingCapital from the investment will help Cosmos-Maya with strategic growth initiatives and creating global IPs to further increase footprint.
Cipla Health appoints OMD Mudramax as media agency
Media Planning & BuyingThe account was won post a multi-agency pitch.
Kraft Heinz appoints Starcom as media agency
Media Planning & BuyingThe incumbent agency on the account was IPG Mediabrands.
OMD India bags media mandate of Levi's
Media Planning & BuyingThe account will be managed by the agency's Bengaluru office.
