Mon, 04 Jun 2018
The newly appointed CEO of Initiative speaks about her plans for the agency.
The account will be handled by the agency's Bangalore office.
If you think so, think again.
The committee would work towards equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.
The account size is estimated to be upwards of Rs 50 crores.
Previously, Mediacom handled TV media duties for the brand. Currently, the agency is handling brand's media planning and buying duties for print, radio and OOH platforms.
Amin Lakhani elevated to president, client leadership - Mindshare India; Anita Kotwani is senior VP, new business.
The account size is estimated to be in the range of INR 50 crores.
Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.
Capital from the investment will help Cosmos-Maya with strategic growth initiatives and creating global IPs to further increase footprint.
The account was won post a multi-agency pitch.