News Archive

Stories from Category : Media Planning & Buying

"Shashi Sinha is expecting a lot from me in this new role": Vaishali Verma, CEO, Initiative

Media Planning & Buying

Mon, 04 Jun 2018

The newly appointed CEO of Initiative speaks about her plans for the agency.

Havas Media to handle integrated media duties of

Media Planning & Buying

Tue, 08 May 2018

The account will be handled by the agency's Bangalore office.

Account Planning Group announces board members for India Chapter

Media Planning & Buying

Thu, 12 Apr 2018

The committee would work towards equipping planners and strategists with the training and inspiration they need to be bold and rigorous thinkers.

Mother Dairy appoints Wavemaker as media agency

Media Planning & Buying

Thu, 29 Mar 2018

The account was won post a multi-agency pitch.

Havas Media to handle Bajaj Allianz Life Insurance's media duties

Media Planning & Buying

Thu, 15 Mar 2018

The account size is estimated to be upwards of Rs 50 crores.

Havmor Ice Cream assigns TV media duties to Purnima Advertising

Media Planning & Buying

Fri, 09 Mar 2018

Previously, Mediacom handled TV media duties for the brand. Currently, the agency is handling brand's media planning and buying duties for print, radio and OOH platforms.

Mindshare South Asia makes key appointments in leadership roles

Media Planning & Buying

Fri, 23 Feb 2018

Amin Lakhani elevated to president, client leadership - Mindshare India; Anita Kotwani is senior VP, new business.

Carat to handle ZEE5's media mandate

Media Planning & Buying

Mon, 12 Feb 2018

The agency will manage media planning and buying for the soon-to-be launched digital platform.

Muthoot Pappachan Group assigns media mandate to Havas Media, India

Media Planning & Buying

Wed, 07 Feb 2018

The account size is estimated to be in the range of INR 50 crores.

Perfetti Van Melle India retains Wavemaker India for media duties

Media Planning & Buying

Mon, 15 Jan 2018

Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.

Emerald Media acquires controlling stake in Cosmos-Maya

Media Planning & Buying

Thu, 11 Jan 2018

Capital from the investment will help Cosmos-Maya with strategic growth initiatives and creating global IPs to further increase footprint.

Cipla Health appoints OMD Mudramax as media agency

Media Planning & Buying

Mon, 18 Dec 2017

The account was won post a multi-agency pitch.