Wed, 09 Aug 2017
What is Spartan?
The brand has recently set up an 'Air Purifying Bus Shelter' at Safdarjung Hospital.
Fri, 29 Jul 2016
A look at how the airline brand turned a passenger flight into a crazy Kabali-themed experience.
The agency has won two Gold metals in the Single Execution Category for the campaigns 'Smile To Be Surprised' and 'Slide Of Smiles' for Britannia Industries'; it has bagged the third Gold for the IDBI Federal Life Insurance campaign 'IDBI Angry Baby Hunt' in the Multiple Execution Category.
Misra's mission at Oi media is to help the OOH industry improve its position in the media eco-system.
The brand is in the process of taking 40 families on a train journey across 14 states.
The ads draw on Indian mythology and spirituality. The outdoor campaign also extends across the 50 km stretch between Indore and Ujjain.
In his previous assignment Roy was vice-president East and West, at Madison OOH (Platinum).
He will be based at the agency's Gurgaon office.
The outdoor 'ads' are photographs clicked by users of the iPhone 6s and 6s Plus.
Fri, 22 Jan 2016
The OOH campaign has been ideated and executed by DDB MudraMax.