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K V Sridhar

So what if we can not beat them in football?

K V Sridhar | July 01, 2013

2013 is a very special year for Cannes lions as the festival completes sixty amazing years of celebrating creativity, India joined the party late but nonetheless quickly made an impact with Fevicol in late 90's thanks to Piyush and his talented brother, Fevicol went on to become an icon for Indian creativity till Times of India and Agnello Dias took to the center stage. Read more

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K V Sridhar

Super bowl: Super Special-2013

K V Sridhar | May 22, 2013

This is the most anticipated event of American football for all professional football lovers across the world. For lesser mortals like me who would never trade his Cricket religion for any game in the world, this event indeed is special for not football but for advertising. Read more

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K V Sridhar

Create, Collaborate and Compete

K V Sridhar | October 03, 2012

Advertising has become more complex today then ever before, there was a time when all channels of communications were controlled by advertising agencies, but today advertising has gone through a significant change. Read more

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K V Sridhar

Power shifts in advertising

K V Sridhar | July 30, 2012

The recent ranking of the most influential people by Brand Equity raised eyebrows and sent shockwaves thru the ranks of the industry. The veteran blackberry boys were giving way to apple tribes. Read more

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K V Sridhar

"Why advertising should be governed by principles and not by rules?"

K V Sridhar | May 02, 2012

Creativity governed by rules would lead to the death of entertainment. Then daily soaps, movies and ads would be like power point presentations using excel sheets. Exaggeration and imagination are the cornerstones of creativity as well as story telling. Read more

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K V Sridhar

Why Piyush Pandey is the greatest Indian Ad-man ever? Why he deserves the "Clio" life time?

K V Sridhar | March 27, 2012

This is from my previous post, posted a couple of years back when Piyush was conferred "life time achievement award" by AAAI. Read more

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K V Sridhar

"Purposeful Inventions"

K V Sridhar | January 20, 2012

A purposeful invention will always find a place in people's lives. Read more

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K V Sridhar

How to end the debate on "cult brands" v/s "iconic brands"?

K V Sridhar | November 30, 2011

One of the biggest debates in the marketing and advertising circuits for a while has been on what makes a brand cultish? Read more

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K V Sridhar

Discontinuously continuous logo design progressions

K V Sridhar | July 20, 2011

Jet Airways and Airtel started their journey almost in the same decade (90's). Read more

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K V Sridhar

iPad painting : T20 of art?

K V Sridhar | June 20, 2011

Resisting change is in human nature. Read more

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