Blog

Lakshmipathy Bhat

The world's first live tweeting animal: Social Media guru #tweetingbadger

Lakshmipathy Bhat | July 22, 2013

What possible use could Twitter have for a zoo? How can a zoo use a social media platform like Twitter to drive engagement? It could talk about the exotic animals housed in the zoo (if there are such animals), it could talk about the zoo's many features and stuff like that. But are these guaranteed to drive engagement and ultimately an interest to visit the zoo? Unlikely. Read more

  • Share on:
Lakshmipathy Bhat

Great ad slogans of recent times

Lakshmipathy Bhat | November 09, 2012

Most of us would remember 'Just do it', 'Think Different', 'Impossible is nothing' or 'Don't leave home without it'. And would also be able to ascribe the correct brand names with those famous ad slogans. Read more

  • Share on:
Lakshmipathy Bhat

W+K's social strategy to hire Social Strategist for Old Spice

Lakshmipathy Bhat | October 31, 2012

Wieden + Kennedy is looking to hire a Social Strategist to work on Old Spice. So what's new you ask? The manner in which the web is being put to use in the hiring process. W+K has given a set of intriguing challenges to the potential candidates: Read more

  • Share on:
Lakshmipathy Bhat

Twitter campaigns from brands: Thoughts on the new 'Trend'

Lakshmipathy Bhat | October 22, 2012

Of late, several Indian brands have created campaigns specifically on Twitter. An interesting aspect about it is such campaigns are finding favour from big, mainstream brands who traditionally rely largely on mass media for advertising. Social Media platforms like Twitter continue to find favour among media and retail brands for whom there is a natural fit. Also, Twitter campaigns have become the centrepiece of a marketing campaign and not just an add on. The 'Tweets for Treats' campaign from ITC Hotels to promote the launch of ITC Grand Chola, Chennai comes to mind. Twitter was an integral part of a campaign from Birla Sun Life, featuring the return of Yuvraj Singh. Read more

  • Share on:
Lakshmipathy Bhat

Blendtec: The best of new media marketing

Lakshmipathy Bhat | October 17, 2012

The 'Will It Blend?' series of videos from Blendtec represent the best of what marketing is all about in this new media age. Even 10 years ago, a new brand in a cluttered market with established players would have followed the tried and tested route: television advertising. Read more

  • Share on:
Lakshmipathy Bhat

Windows 8: Set for the new screen wars?

Lakshmipathy Bhat | March 05, 2012

For a majority of computer users in the world [near 100 per cent in India for sure], the words 'PC' and 'Internet' are equated with Microsoft's products - its operating systems and Internet Explorer respectively. Read more

  • Share on:
Lakshmipathy Bhat

Super Bowl: an advertising game played on social media

Lakshmipathy Bhat | February 06, 2012

Super Bowl: an advertising game played on social media Read more

  • Share on:
Lakshmipathy Bhat

Building BrandWealth: more than a coffee-table book

Lakshmipathy Bhat | February 03, 2012

Bal Mundkur founded Ulka in 1961 - he felt that there was a need for an Indian agency that would challenge the then agency stereotype. Read more

  • Share on:
Lakshmipathy Bhat

More on the TOI-Hindu ad campaigns

Lakshmipathy Bhat | February 01, 2012

The common reaction to The Hindu's 'Stay ahead of the times' campaign has been positive. Read more

  • Share on: