Press Release

BigRock.com announces formal launch of India operations

Section :Digital Briefs, Category : Marketing

Company Brief
Mumbai, January 13, 2011

"The Indian Web industry is buzzing. And with the launch of BigRock.com, businesses, professionals and individuals will be empowered to strengthen their brand presence, boost their business growth and unleash their true potential in today's competitive scenario" said Bhavin Turakhia, Founder & CEO of BigRock.com. "BigRock promises to be a one stop shop for all kinds of web imperatives required by our customers at very affordable prices." Part of the $300+ million Directi group, BigRock today announced its formal launch in the Indian market with a complete suite of innovative web-presence solutions ranging from domain name registration, business-class email services, website hosting & design services, e-commerce solutions and digital certificates at highly affordable price points powered by a strong technology platform.

BigRock currently has a workforce of 75 people spread across its three offices in Mumbai, Bangalore and Delhi, and a sales & support team available 24/7. The core areas of the company's activities in India will include design and product development, sales & marketing and strategic partnerships.

As per industry reports, the number of Internet users has grown by 200% from 27million in 2005 to 81 million in 2010. Also, the total number of domain names in India has shown a 90% growth from 1.14 million in 2005 to 2.15 million in 2010. Further, a report by Access Markets International Partners suggests that Indian SMBs are expected to increase their spends on Internet activities by 16%. It further states that most Indian SMBs are also showing a major interest in setting up their own websites providing necessary information and online services related to the company online within the next year.

Bhavin Turakhia added, "The Indian consumer is ready for world class web solutions that help them realize their individual and business ambitions. BigRock will fill a critical void in the web-presence industry with its innovative suite of web products & solutions designed to fortify businesses' competitive advantage and unleash their true potential. With a proven platform that powers over 5 million domain names worldwide, we are committed and confident of unlocking tremendous value for our customers in India."

As a first in the category, BigRock will aim to reach out to its target audience via an integrated marketing campaign and has earmarked an outlay of INR 10 crores this fiscal towards advertising spends. The communication campaign that comprises TV commercials, print, online and viral campaigns will be shortly unveiled pan-India. BigRock has also launched an innovative SMS service where anyone can check the availability of their desired domain name e.g. by sending it via SMS to 5607080.

Outlining the company's India strategy, Tarun Davda, Business Head, BigRock.com, averred, "This is a momentous occasion for us as we foresee a huge potential in the market and a large base of consumers that are untouched throughout the country. In India, the ratio of domain names registered to the number of internet users stands at 1:45, whereas it is 1:5 in countries such as the United States. India represents a $100 Million market opportunity and is growing at 25% annually. We have seen a healthy demand, not just from the top 6 cities but also from the 100+ tier 1 and tier 2 towns in the country. We aim to target the 15 Million strong SMB market in India and offer end-to-end web presence solutions at highly affordable price points. We are committed to expand the market and establish a leadership position with 20% market share over the next three years."

With the Internet having become an integral part of daily life, it is imperative for businesses to ensure an online presence to reach a global audience. SMEs and entrepreneurs are realizing the need to enhance their image and are enthusiastic to take their business online. Multiplying this need with India's growing base of SMEs and entrepreneurs, as more businesses go online, the demand for reliable and economic web presence solutions is on the rise.

For further information, please contact:

BigRock
Sachin Kapur
Mobile: +919769125240
Email: sachin.k@bigrock.com