afaqs!

Assetz Homes brings on board TBWA India as creative partner

Section :Other Briefs, Category : Advertising

Company Brief
Bangalore, October 10, 2011

Assetz Homes, the residential development arm of Assetz Property Group, has appointed TBWA its creative services partner. The agency has been awarded this mandate following a multi-agency pitch and will work on both the Assetz Homes master-brand and individual project brands.

Commenting on the appointment, Sanjay Mishra, Director - Sales and Marketing of Assetz Homes said, "Assetz Homes has been conceived to offer very high quality contemporary living space options. Our endeavor is to create a strong, reputed brand that matches the inherently superior value proposition of the products we offer to the discerning residential buyer. To enable this objective, we sought to appoint an agency that can provide effective creative solutions. We believe TBWA is well-poised to support in the achievement of our strategic marketing objectives."

A delighted Nirmalya Sen, Managing Director of TBWAIndia, commented, "There are few categories as steeped in communication conventions as the real estate category. To be able to 'Disrupt' them is a challenge we are looking forward to."

Arindam Sengupta, Vice President (South), TBWAIndia said, "We are happy that the client believed in our Disruption approach and we're looking forward to the opportunity to work on the Assetz Homes brand."

For further information, please contact:

Nirmalya Sen
Managing Director
TBWAIndia
Mobile: +91 98713 93841
Email: nirmalya.sen@tbwaindia.com