Press Release

Children...films... action - PVR Nest and Agro Tech Foods Limited initiate Films for Change

Section :Other Briefs, Category : Corporate

Company News
New Delhi, August 6, 2013

PVR Limited, India's largest film entertainment company through its social program and registered foundation PVR Nest and Agro Tech Foods Limited created a film based health education program at PVR Anupam Cinema at Saket, New Delhi.

Agro Tech Foods Limited, an affiliate of ConAgra Foods Inc. USA, is a leading food company and has been a long term partner of PVR Nest for providing daily nutritious meals to around 300 community children under the program 'Poshan'.

Both the organizations combining their synergies created a very unique entertainment in education session on the key issue of children's health. The messaging of the day was that all of us forget to have a nutritious meal because of the routines. Especially we miss out on proteins, the most important nutrient required for growth and fitness. This gap can be filled with foods like peanut butter, which is a rich and easy source of proteins. Peanut butter is also good for adults in view of its zero cholesterol and zero trans-fats. Agro Tech Foods Limited introduced Sundrop Peanut Butter in 2012 in India.

Around 400 students from schools like Banyan Tree School, Apeejay School (Saket), Pinnacle School, Bal Bhawan School, Manav Bharti School and Little Ones Public School participated in the program.

Ms Ishi Khosla, renowned clinical nutritionist and Director of Whole Foods India conducted an interactive health education session with the students and urged them to become responsible for their family's health.

The day's program was a wonderful amalgamation of the innovative and powerful medium of films as the most important tool to educate and sensitize children and inculcate and develop leadership and training on crucial issues like health.

The program was given an opening with the schools' creative presentations on health which was followed by the screening of the film 'Turbo' an animated sports comedy.

Mr. Narasimha Rao, Vice President- Human Resources at Agro Tech Foods Limited said "We at Agro Tech Foods Limited have a sustained focus on children's health. Agro Tech Foods Limited recognizes the importance of contributing to society in a meaningful way. The Poshanprogram is drawn up in a manner relevant to Agro Tech's core business - Foods and reaches out to more than 3,000 children across the country. We are happy that we were able to reach out to a focused group of children on their health through the wonderful medium of films. We hope to have inculcated leadership and responsibility amongst the participating children".

On the occasion, Ms Deepa Menon, Vice President - CSR, PVR Limited said "At PVR Nest, we are continuously looking at addressing core social issues that affect the community we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to use our spaces and partner with an organization like Agro Tech Foods Limited to create education and action on this very important issue of children's and family health& nutrition using the innovative mediums of films".

Mrs IshiKhosla, Clinical Nutritionist and Director- Whole Foods said "Whole Foods India has always strived to not only make healthy food products available to people but also aims at creating a healthier mindset and a behavioral change amongst them. We are happy to partner with PVR Nest and Agro Tech Foods Limited for an enriching session and assist the children in learning about health and nutrition".

Mr. Vivek Krishnani, Head- Marketing, Distribution and Syndication at Fox Star India said, "We are happy to partner with PVR Limited and PVR Nest for our joint endeavour towards reaching out to children through our film Turbo. As one of the market leaders in the film industry, Fox Star Studios is acutely aware of the fact that Films are a powerful medium to not just entertain but to inspire, teach and encourage children to dream and hope, to learn about important issues like health and education, to imbibe good qualities like kindness, truth and valour. Turbo as a film carries a strong message and we hope the children enjoy, feel inspired and have fun watching Turbo's ride of a life time!!"

For further information, please contact:

Rakhi Aurora
Mobile: +919899138902
Email: rakhi@avian-media.com