National, November 27, 2013
Stanley Kane, the latest British fashion wear brand, which launched in India recently, has assigned its digital marketing duties to White Rivers Digital for Indian operations. This digital mandate includes management of brand's presence on social media platform as well as media planning and buying.
Stanley Kane which comes from the house of 'Raised On Denim's India line shall be latest UK Street casualwear and not a watered down cousin as many European Brands do.
Stanley Kane will bring latest in Denims, Chinos, T-shirts , Shirts and Jackets.
Brand draws inspiration from the British Indie music scene and is available in India exclusively through Myntra and www.stanleykane.com
Brand is looking forward to cater to fashion conscious Indian male TG who are interested in British fashion. While on digital platforms fans will have a treat with conversations related to music, fashion and football.
On handing the digital mandate to White Rivers Digital, Akshat Kedia, CMO - Raised On Denim said,
"We wanted a young team who could really think from the perspective of our target audience. That said, we also wanted an agency that had prior experience in dealing with lifestyle products. White Rivers Digital fit bang on with both these criteria. We are quite excited about this partnership!"
Shrenik Gandhi, Business Head, White Rivers Digital said,
"We are delighted to work with Stanley Kane. We like the idea of a fashion brand finally treating Indian market on par with the European ones and launching the collections simultaneously. Our aim will be to leverage the fashionable collection to build conversation with the younger TG who are fashion conscious and are ready to experiment. Moreover, brand also shows our increasing foray into working with e-commerce brands, an industry which demands intensive returns over investment".
White Rivers Digital is a Social, Digital, Mobile, Creative and Media buying agency - which believes in ROI driven high performance marketing solutions! Having operations in India and US, White Rivers Digital handles clients in cross verticals of F&B, Fashion, Jewellery, Beauty and B2B segments.
For further information, please contact:
White Rivers Digital