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Yet another innovation from the house of VIP Industries

Section :Other Briefs, Category : Marketing

Company Brief
Mumbai, December 13, 2010

Continuing to drive Innovation, VIP Industries today announced the launch of VIP Shuttle, a new range of business bags designed exclusively for frequent fliers. Priced between Rs. 3000 - Rs. 5500, the new Shuttle range will serve as an entry point brand for VIP in the fast growing business segment.

Commenting on the launch of Shuttle, Mr. Manish Vyas - Vice President- Marketing, VIP Industries said, "VIP shuttle is yet another example of the innovative and thoughtful products that VIP continues to deliver to its consumers. Shuttle has been designed to cater to all the needs of the changing lifestyle of the business traveler. With this new innovation, frequent flyers no longer have to bother carrying two bags for short trips or lug around with half empty bags. We are confident that this range would appeal to consumers who like being organized and value convenience."

The Shuttle range has three distinct varieties of business travel bags:

Trolleys' (uprights & Laptop trolleys')- Have separate sections for the business (laptop + cables) and personal needs (clothes and toiletries) eliminating the need to carry 2 bags and at the same time it is 20% more compact than the cabin size making it easy to carry while on the move.
Backpacks- Its USP is the clever handle placed on the spine which allows the user to carry it into a meeting looking dapper
Satchels - Multi tasker - with many compartments - opens up to fill in all your business and personal needs and closes up for a compact and chic look

In the recent past, VIP Industries successfully launched Superlite- range of lightweight stroll and Alfa Boxer, hard luggage under the brand Alfa which was recently unveiled by Olympic Medalist Indian boxer, Vijender Singh.

The entire collection is available at all VIP lounges, VIP Priority Stores, leading department stores like Lifestyle, Shoppers Stop and other leading luggage outlets across the country.

For further information, please contact:

Hanmer MSL
Alisha Fernandes
Mobile: +919819030799
Email: alisha@hanmermsl.com