Mumbai, December 13, 2010
Continuing to drive Innovation, VIP Industries today announced the launch of VIP Shuttle, a new range of business bags designed exclusively for frequent fliers. Priced between Rs. 3000 - Rs. 5500, the new Shuttle range will serve as an entry point brand for VIP in the fast growing business segment.
The Shuttle range has three distinct varieties of business travel bags:
• Trolleys' (uprights & Laptop trolleys')- Have separate sections for the business (laptop + cables) and personal needs (clothes and toiletries) eliminating the need to carry 2 bags and at the same time it is 20% more compact than the cabin size making it easy to carry while on the move.
• Backpacks- Its USP is the clever handle placed on the spine which allows the user to carry it into a meeting looking dapper
• Satchels - Multi tasker - with many compartments - opens up to fill in all your business and personal needs and closes up for a compact and chic look
In the recent past, VIP Industries successfully launched Superlite- range of lightweight stroll and Alfa Boxer, hard luggage under the brand Alfa which was recently unveiled by Olympic Medalist Indian boxer, Vijender Singh.
The entire collection is available at all VIP lounges, VIP Priority Stores, leading department stores like Lifestyle, Shoppers Stop and other leading luggage outlets across the country.
For further information, please contact: